I spoke to someone at Shopify yesterday about this issue, and the best they could offer was a third party app to put a flag on the product page signifying a sale.
This IS a sale platform, right? I created a Shopify website to SELL PRODUCTS and sometimes RUN A SALE. Why, if I create an automatic sale, does the sale pricing not show up on my product page for the item I have selected for sale? How does that help my shopper find the items that are on sale easily? It’s extremely frustrating to run an automatic sale and then tell people they have to add to cart to see if it’s actually on sale or not. Etsy and hundreds of other websites can do this, why not Shopify? It seems like basic functionality to me. I shouldn’t have to bulk edit each product with a strikeout price to have it show up as a sale, nor should I have to pay a third-party app to have to do it for me. When will Shopify fix this issue? It took forever for Shopify to realize that their gift card options weren’t working for buyers. Shopify, fix this issue. Your sellers are begging for it in several threads!