Do you need to regularly update your product descriptions?

Shopify Discussion
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1

Do I need to regularly update my product descriptions? Why?

2

Yes, it’s important to regularly update your product descriptions. Here’s why:

  1. Accuracy: Product descriptions should accurately represent the product, and if the product changes or new features are added, the description needs to be updated accordingly. Customers rely on product descriptions to make informed decisions, so if the description is inaccurate or outdated, it can lead to confusion or frustration.

  2. Search engine optimization (SEO): Search engines favor fresh, relevant content, so regularly updating your product descriptions can help improve your website’s SEO. This can help your products rank higher in search engine results, making them more visible to potential customers.

  3. Marketing: Product descriptions can be a powerful marketing tool, and regularly updating them can help keep your marketing messages fresh and relevant. If your product is evolving or your target audience is changing, your descriptions need to reflect that.

  4. Competition: Your competitors are likely updating their product descriptions regularly, so to stay competitive, you need to keep up. Regularly updating your descriptions can help keep your products top-of-mind for customers and give you an edge over your competitors.

In summary, updating your product descriptions regularly can improve accuracy, SEO, marketing, and competitiveness, so it’s a good practice to adopt.

3

I provide some important tips for regularly update your product descriptions.

Gulf Expats Guide!

4

Hi Jennieline,

It seems your question is more to get advice. Yet as we have created an app that does just that, I wanted to share it with you.

Updating your products is paramount to improve conversions:

  • You need product description (PD) that sell. AB testing is a good way to know which works best.

  • your PD need to incorporate keywords that boost SEO of products.

  • You might want to have your product description change with your marketing events. For christmas time, we have found that rewriting it can significantly boost sales.

We’ve created an app that does all that - https://apps.shopify.com/convertmate.

ConvertMate:

  • Enhances all your product description to make them as compelling as can be.

  • Every three days, the app assesses the success of your PD. If not successful enough, we change them.

  • We align with your marketing calendar.

This needs no extra work from you.

Happy to talk about it if needed.

Thank you,

Marc