Do you write long, detailed emails or keep them short and sweet?

Email Marketing
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Do you write long, detailed emails or keep them short and sweet?

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Hey :waving_hand:

Yes I do write it, writing it short is just to make it more professional and meaningful

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Short and forced them to check out, ha! TikTok and short-form content are already destroying our (lmk if y’all want to be excluded, lol) attention span, and we have to adapt to their behavior of scrolling and going.

For special announcements, it’s usually detailed, but we only use it as a segue for our upcoming products—just a nice etiquette, y’know.

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Short and sweet emails can save time and leave a deeper impression for the one who really interests our ideas or minds.

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I think it depends on the purpose of the email. For example, a welcome email could be short and sweet. But for an announcement email, you should be as detailed as possible.

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I usually keep my emails short and clear, but if a topic needs more explanation, I don’t mind writing longer ones.

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  • Short + direct works best for leads, new customers, and transactional updates. Ideally sent from you personally. Most people are drowning in emails (the average American in their 30s has thousands unread), so if you want them to read it, the subject line has to stand out and the body should be simple and short enough to read it in 1 minute max.

  • Longer, detailed emails make sense once trust is built. Experienced brands usually use these for product launches, deeper education, or updates to loyal customers. In that case, sending from the brand name email feels more natural.

We’ve found that the key isn’t so much word count as it is clarity in the first few lines. If the intro hooks them, they’ll stick with you even if it’s a longer message

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How do you mean by ‘deeper impression for the one who really interests our ideas?”

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How do we feel about the structure of: Hook, Line, Sink?

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If this short and sweet email content happens to be exactly what the user or customer needs, then the impact it leaves is no less than that of drinking a glass of ice water on a scorching hot day—truly memorable and refreshing. So when I speak of a deeper impression here, I’m referring more to email content that is succinct yet strikes a chord with the user. This is precisely the goal and direction we’ve always pursued: making emails less likely to feel tedious or skippable.

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I’m still on these structures as my store is established only recently and learning step by step. But from what I feel, Hook is the key, Line and Sink are the bodies with key included. All of them are vital to create a beautiful structure when concerning the content.

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