Topic summary
The consensus strongly favors writing unique product descriptions over using supplier-provided text. Key reasoning: supplier descriptions are duplicated across hundreds of stores, which severely damages SEO performance and organic search visibility.
Recommended approaches:
- For smaller catalogs (under 100 products): invest time crafting individual descriptions that reflect brand voice and speak directly to customer needs
- For larger inventories: use AI tools to generate first drafts, then manually edit to maintain authenticity and brand consistency
- Focus on benefits over features, use persuasive copywriting, and adopt a warmer, more conversational tone
Emerging best practice: incorporate Google’s “People Also Ask” questions as a Q&A section below product descriptions. This positions the page as a solution-oriented resource, improving chances of appearing in featured snippets and AI-generated answers (ChatGPT, Perplexity).
Structure matters: the format of descriptions (Amazon-style bullet points vs. landing page layout) significantly impacts performance alongside the actual text content.
The discussion remains open with participants agreeing that while automation aids efficiency, human review and personalization deliver superior connection with customers and conversion rates.
Thank you for this question raised here. As an SEO APP provider, we usually suggest customers to write their own product descriptions as each website has its own style and the supplier descriptions are good sometimes, but not suitable for all websites.
It is fine to make a reference from supplier descriptions, but with a professional and an individual product description content written manually on the product page, it shall have a better performance and leaves users or visitors a better impression.
Great question! I can sympathize for customers who have thousands of products. Using supplier descriptions with other product data sources while using AI can help differentiate and automate descriptions.
That’s a great question, and the answer really depends on the situation.
As others have pointed out, the best case is when the store owner writes the product descriptions themselves, since no one understands the product better. But if you have a large catalog, outsourcing to an agency can definitely boost efficiency.
Nowadays, with so many AI tools available, a lot of people prefer to use AI to help with writing. In fact, we built an AI-powered Shopify product description tool based on ChatGPT two years ago to help merchants do exactly that.
But over time, we’ve realized that the text itself isn’t the most important part. What really matters is the structure of your product description.
Should it follow the Amazon-style format of a meta description + 5 bullet points?
Or should it look more like a landing page, with lots of rich, flashy content?
Here’s a small insight we recently discovered and wanted to share:
Try pulling questions from Google’s “People Also Ask” related to your product, and adding them to your product page as a Q&A section. Place it right below your main product description.
Each product should have its own unique, evolving set of smart Q&As. This helps your product page act as a solution—something that both Google and ChatGPT love. It significantly increases your chances of showing up in “People Also Ask” boxes and AI-generated answers (like ChatGPT, Perplexity, and others).
By the way, we’re calling this feature Smart Q&A, and it’ll be added as a new update to our app very soon!
Hi @jasonh ,
We write our own unique product descriptions tailored for SEO and customer engagement. While supplier information is used for reference, we rewrite and optimize the content using persuasive copywriting techniques. This ensures originality, improves search engine visibility, and increases conversion rates.
Thanks & regards
You absolutely should not use supplier descriptions, because it’s highly likely that hundreds of other stores have the exact same description, which means you won’t get organic impressions, and that will push you back considerably. Even if you have hundreds of product descriptions, you can easily create engaging ones yourself with AI.
I usually skip supplier descriptions. They’re copied across countless stores, which hurts SEO and doesn’t build much trust. Writing your own gives you a chance to use your brand voice and speak directly to your customers.
Supplier details are still useful for the basics, though. I’ll start with those specs, then rewrite them in a warmer tone, focus on benefits instead of just features, and add a short FAQ if it helps.
If you’re working with a large catalog, AI tools can speed up first drafts. Just be sure to edit so it still sounds like you. Fresh, unique descriptions not only rank higher but also sell better.
Hi,
Eli here from TinyIMG. You should definitely write your own product descriptions. Supplier descriptions are usually duplicated across many stores, which hurts SEO and doesn’t stand out. Unique descriptions improve search visibility, match your brand’s voice, and convert better.
Use TinyIMG AI tools and guides to help you write a good description If you do not want to spend hours on It. But If you have up to 100 products - I would highly recommend to give a lot of attention to each one of them. If over 100 - automate It.
I get the idea of automation = efficiency. I would argue human audit if resources allows will take the description to the next level. I myself look for a personal touch to connect with when reading and understanding how a product can matter to my daily life.