Hi,
I’ve setup e-commerce tracking for shopify, but it’s not always showing conversions.
Sometimes I see a customer order in google analytics, but mostly not. What can cause it that I’m not always seeing it, could it be perhaps that a customer is not allowing cookies?
Hi Gueston,
My name is Brian, I’m the Cofounder and Chief Architect of Feedonomics. I think the easiest fix here is to set up conversion tracking in Google Analytics. Here’s a handy tutorial on how to set this up on your website: https://support.google.com/google-ads/answer/6095821
Essentially, you will be setting up a conversion URL (often called a Thank You page) that a customer reaches as soon as they complete a purchase. Once implemented, all of your customers’ orders should be listed under Conversions > Goals in Google Analytics.
When you are setting this URL up it is important to mark this page “no index” to ensure that it won’t appear in search engine results and throw off your conversion tracking.
I hope this helps!