Expert insights on conversion rate optimization (CRO) from Shopify Academy & Growth Services team

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Topic summary

Shopify Academy has launched a new paid learning path focused on Conversion Rate Optimization (CRO), developed in collaboration with the Shopify Growth Services team.

Program Details:

  • Cost: $299
  • Target audience: Store owners seeking to apply data-driven optimization and testing strategies
  • Includes video content, toolkits, checklists, and frameworks

Core Topics Covered:

CRO Fundamentals:

  • Analyzing conversion funnels and customer journeys
  • Leveraging Shopify and Google Analytics reports
  • Using prioritization frameworks to identify improvement areas
  • Building actionable CRO roadmaps

Testing & Implementation:

  • Creating data-driven hypotheses
  • Conducting structured A/B tests
  • Translating insights into action plans

Personalization Strategies:

  • Designing customized landing pages based on audience behavior
  • Applying strategic personalization using data insights
  • Understanding how personalized experiences improve conversions

The course provides practical tools including analysis checklists, prioritization frameworks, and implementation guides designed specifically for Shopify stores.

Summarized with AI on October 31. AI used: claude-sonnet-4-5-20250929.
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Learn how to increase conversion rates in every stage of the customer journey by enrolling in Shopify Academy’s learning path, Conversion Rate Optimization with Shopify, co-created with the Shopify Growth Services team. Ideal for those looking to learn and directly apply the process of data-driven conversion optimization and testing to an online store.

**Discover a guided roadmap and DIY toolkit from our experts who deeply understand commerce, data and best practices for Shopify stores.**Explore key reports to reference in Shopify and Google Analytics, a prioritization framework and roadmap, CRO analysis and landing page optimization checklists, how to create hypotheses and implement A/B testing as well as personalized landing pages. All these tools will empower you to make informed decisions on where to focus your efforts in improving your online store experience.

Highlights

Co-created by Shopify Academy and the Shopify Growth Services team, for $299 you’ll gain access to courses that cover the following topics:

CRO overview and best practices- Identify conversion funnel stages and key elements in a visitor’s journey through an online store

  • Understand conversion opportunities across different Shopify page types including the homepage, collection pages, and product pages
  • Conduct a CRO audit to enhance customer experience

#### Analysis and optimization- Define the most impactful metrics, dimensions, and analytical methods for CRO, plus the essential reports used in effective CRO analyses

  • Analyze site visitor behavior using data from Shopify Analytics and Google Analytics
  • Identify and prioritize areas for improvement based on data-driven insights
  • Create and implement plans to achieve better conversion rates including constructing actionable CRO roadmaps

#### Implementation and testing- Develop CRO testing hypotheses tailored to your specific store goals

  • Conduct A/B tests using a structured and proven methodology
  • Translate your CRO testing hypotheses into actionable implementation plans

#### Targeting and personalization- Design and implement customized landing pages that align with the specific needs and behaviors of your target audience

  • Develop and apply a strategic personalization plan that leverages data insights to enhance your Shopify landing pages
  • Understand the direct benefits of personalized shopping experiences and how they contribute to improved conversion rates

Get started today

Visit Shopify Academy today to review the learning path details and purchase to get started.