Facebook Commerce Account 'Unavailable in my region'

Topic summary

Issue: A UK-based merchant receives the error “We’re unable to create your Commerce Account because Facebook Shops and Instagram Shopping is unavailable in your region,” despite the UK being listed as supported.

Clarification: A Shopify staff member notes “supported location” refers to the Facebook/Instagram account’s location or the user’s IP, not the Shopify store’s location. Facebook Shops/Instagram Shopping are features that let merchants sell directly on those platforms and require meeting Facebook’s eligibility criteria.

Recommended actions:

  • Review Facebook Commerce Eligibility Requirements to ensure compliance (policies, trustworthiness, accurate information, best practices).
  • Verify the Facebook/Instagram account and IP reflect a supported region (e.g., UK), and resolve any mismatch.
  • If the error persists, contact Shopify Support via the Help Center to have Facebook Sales Channel settings reviewed.

Status: No resolution yet. The merchant is invited to provide more details and follow up with support; the discussion remains open pending troubleshooting and eligibility verification.

Summarized with AI on February 12. AI used: gpt-5.

I keep getting the following message when attempting to create a Facebook Commerce Account on Shopify: 'We’re unable to create your Commerce Account because Facebook Shops and Instagram Shopping is unavailable in your region. ’ United Kingdom is on the list of available countries, so why is this not working? I’ve attempted many different approaches now and nothing seems to be working.

Hi, @elvaelectronics .

Welcome to the Shopify Community and thanks for sharing your question here!

I understand you’re located in the United Kingdom (a supported market for Facebook Shops) but you’re unable to create a Facebook Commerce Account. To clarify, the supported location is the location of your Facebook/Instagram account or IP address - not the Shopify account.

If you haven’t already, I recommend taking a look at the Facebook Commerce Eligibility Requirements resource to ensure your account meets the requirements. Your account must comply with Facebook’s policies, demonstrate trustworthiness, provide accurate information and follow best practices.

If you’re still running into the same error message when creating your Facebook Commerce Account after reviewing Facebook’s requirements, I recommend contacting our support team. You can create a support request via the Shopify Help Center so that our team can take a closer look at your Facebook Sales Channel settings.

I’d also love to learn more about your online business, how you started and what you’re currently working on.

Looking forward to hearing back!