hello community, I connected my store and Facebook pixel from the official Facebook channel, I also created a catalog with it. The pixel works and records all events, but for dynamic retargeting, events are not tracked. I sell iPhone cases and each case has a color variant and these products are transferred to the catalog as a group of goods. But although the pixel helper shows that the pixel is working correctly, there is still no id match for dynamic ads, I suspect that this is due to the fact that the pixel tracks, not the product id but the product group id (this is indicated by the pixel helper content_type: product_group), therefore it cannot compare data for each individual product. What to do so that the product ID was tracked, and not the group, and the dynamic retarget worked?
Hello @Dubsides ,
Greetings! I am Gina from the flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot.
It seems like there may be an issue with the way that product data is being sent from Shopify to Facebook, which is causing problems with dynamic retargeting. While the Facebook pixel appears to be working correctly and tracking all events, the product data may be getting sent as a product group instead of individual products. This can lead to difficulties with matching product IDs and displaying dynamic retargeting ads.
To fix this issue, there are a few steps you can take. First, make sure that the product data in Shopify includes individual product IDs and that these IDs are being sent to Facebook along with the other product data. Check the product group settings in the Facebook catalog to ensure that the product group ID is not being used as the primary identifier for the products.
Next, check the dynamic retargeting settings in Facebook Ads Manager to make sure that they are configured correctly, and that the product ID is selected as the unique identifier for the products in your catalog. If these steps do not work, you may want to consider manually creating a product catalog in Facebook Ads Manager and uploading your product data directly to Facebook.
If you are still having trouble, it may be helpful to contact Shopify support or Facebook Ads support for further assistance.
Gina