Shopify considers a gift card a product. No biggie right? Wrong. We just realized that Shopify is counting gift card purchases in Net Sales.
Why is that a problem? Simple. A gift card purchase is not a sale. The usage of a gift card is a sale. You can’t book it twice. Accounting 101. A gift card purchase is NOT revenue. The usage of that gift card is.
Example:
A customer comes in and buys a $100 gift card for a friend. Shopify books that as a $100 sale.
Two days later that friend comes in and buys $100 worth of merchandise, and uses that gift card. Shopify also books that as a $100 sale.
Only $100 worth of value has been created, but Shopify has booked $200 worth of sales. What the actual cuss.
We just spent hours building a custom report so we can get our true sales number. How is it possible that Shopify is double-booking gift cards?
Am I missing something here?