For a Shopify book store targeting fiction readers(on a small budget) what are the best google ads?

Ask Me Anything Q&A Feedarmyama
1

Hi,

I have a shopify book store that is mostly for contemporary romance readers. Similar to books by Debbie Macomber. What would the best kind of Google Ads that I could use to target fiction readers with a small budget?

thanks,

Lorna

2

Hello Lornafaith, thank you for your question.

Performance Max works really well and demand gen. However, I would not used demand gen if you are on a small budget. And the reasons I say, it works well is because I have a client that sells books. And while I do use all types of campaigns, these two are the best performing.

So let’s forget about demand gen for now, and let’s talk about Pmax. Make sure that if you use PMax, that you add specific assets for each category you sell. For example fiction crime, fiction classic, fiction adventure, fiction romance etc. Create an asset for each category with specific headlines, descriptions and images.

But also ensure you improve the data feed quality, by following the requirements and recommendations here: https://support.google.com/merchants/answer/7052112