Hi fellow merchants,
If you run a pet store, you have a unique data problem: Your customer is not your end-user. The human pays, but the dog or cat consumes.
Most stores market “blindly”. You track purchase history, but you have no idea if your customer owns a Senior Labrador with joint issues or a Kitten with a chicken allergy.
I built VitalityNode (Pet Profiles Foundation) to fix this. It is a free data foundation that creates a structured Pet Database directly inside your Shopify store.
Why use a dedicated database app? Generic forms just collect text. VitalityNode creates structured Shopify Native Metaobjects. This means the app understands that a “Birthday” is a date (for automation logic) and “Allergy” is a tag (for segmentation).
What you can do with this data:
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Collect Zero-Party Data: Customers manage their own pets (Name, Breed, Birthday, Weight) in their account portal. No more manual spreadsheet updates.
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Universal Compatibility (CSV Export): Since the data belongs to you, you are not locked into one marketing tool. Use the “Export All” feature to create precise segments (e.g., “Pugs with Chicken Allergy”) and upload them to Klaviyo, Omnisend, Mailchimp, or any platform you use.
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Data Sovereignty: We don’t store your data on external servers. It lives 100% inside your Shopify admin. Even if you uninstall the app, your pet profiles remain yours.
Think of this app as your Pet Data Warehouse — the marketing magic happens in your existing tools using the clean data we help you collect.
Link to App: VitalityNode Pet Profiles - Shopify Pet Profiles App | Collect Breed, Age, Birthday Data | Shopify App Store
It is Free Forever as a foundational tool. I’d love to hear how you currently manage breed-specific segments!
Best, Alsok