Free social media content planner

Topic summary

A user seeks recommendations for a free social media content planner and uploader, not necessarily integrated with Shopify.

Suggested Solutions:

  • ToolsForShop workflow: One response proposes building a custom planner inside Shopify using ToolsForShop’s task boards, automations, and Zapier webhooks to schedule posts. However, this solution is challenged because ToolsForShop is not free, and Zapier’s free tier is limited to 100 actions/month.

  • Standalone free tools: Another user lists Buffer (free for 3 accounts), Later, Planoly, and Meta Business Suite. This list is also disputed—Later and Planoly offer only free trials, not truly free plans.

  • Open-source option: Postiz is mentioned as a paid service with an open-source version that can be self-hosted on cloud platforms like Coolify, though hosting incurs costs. Post-bridge is noted as an affordable paid alternative.

Current Status: The discussion remains unresolved, with no consensus on a genuinely free, feature-complete solution. Participants are still seeking viable recommendations.

Summarized with AI on October 26. AI used: claude-sonnet-4-5-20250929.

can anyone recommend a free website or app, not necessarily linked to shopify. For a free social media planner and uploader?

Here’s a zero-code way to build your own Social Media Planner & Uploader right inside Shopify—using ToolsForShop:


1. Set Up a “Social Media” Task Board

  1. Install ToolsForShop
    :right_arrow: ToolsForShop on the Shopify App Store

  2. In ToolsForShop → Tasks → Task Boards, click New Board and name it “Social Media Planner.”

  3. Create columns for your workflow:

    • Ideas (brainstorm post concepts)

    • To Create (assets in production)

    • Ready to Schedule (copy + creative done)

    • Scheduled

    • Published


2. Automate Recurring Post Reminders

  1. Go to Tasks → Automations and add a new rule:

    • Trigger: “Every Monday at 9:00 AM”

    • Action: “Create Task” in your Social Media Planner board with title “Plan this week’s Instagram + Facebook posts.”

  2. Repeat for other channels or cadences (e.g., “Every Wednesday – Twitter thread,” “1st of Month – Newsletter promo”).


3. Assign & Attach Creative

  • When a reminder task appears, assign it to yourself or a teammate.

  • In the task details, upload images, draft captions, and add links—so everything lives in one place.


4. One-Click Scheduling via Zapier Integration

ToolsForShop can fire webhooks whenever a task moves to “Ready to Schedule”:

  1. In Automations, add another rule:

    • Trigger: Task moved to column “Ready to Schedule.”

    • Action: Send Webhook to your Zapier endpoint.

  2. In Zapier, build a Zap:

    • Trigger: “Catch Hook” from ToolsForShop

    • Action: “Create Post” in Buffer (or Later, Meta Business Suite, etc.) using the task’s attachments and description.

    • Map fields:

      • Caption → Post text

      • Image URL → Media

      • Scheduled time → Task due date

  3. Back in ToolsForShop, set each task’s Due Date to your target publish time—Zapier will pick that up and schedule your post automatically.


5. Track Performance & Iterate

  1. After publishing, add a final column “Published”.

  2. Use ToolsForShop’s Analytics → Custom Metrics to track engagement manually:

    • Create a metric that logs “Likes + Comments” fields you paste back into each task.
  3. At month’s end, export a Task Report showing each post, publish date, and performance—so you can refine your content plan for next month.


Why This Works

  • All-in-One Workflow: From idea to published post, everything lives in Shopify via ToolsForShop—no juggling tabs.

  • Automated Scheduling: Zapier does the heavy lifting once you mark a task ready.

  • Built-In Reminders: Never miss a weekly or monthly post with recurring task automations.

  • Performance Tracking: You can attach analytics notes to each task and run reports on what content wins.

Give this setup a spin and you’ll have a fully featured social-media planner and uploader—powered entirely by ToolsForShop plus your favorite scheduling app!

Hi @ScentedAromas ,

Yes! Here are some free tools (not linked to Shopify) that you can use to plan and schedule social media posts across multiple platforms.

Buffer for Facebook, Instagram, Twitter (X), LinkedIn, Pinterest.

Later Instagram, Facebook, Twitter (X), Pinterest, TikTok.

Planoly for Instagram, Pinterest, TikTok.

Meta Business Suite for Facebook + Instagram only.

Thanks

Manoj

@workremydelrosario

Question was is there any Free app or website, and app ToolsForShops is not free, right? Also Zapier have very limited free plan with 100 zaps per month.

@Manoj_j

Can you ask your AI for truly free tools?

Buffer, is free for 3 connected accounts. But Later and Planoly are fully paid, free trial but that does not count but AI sees word “free” there and adds to list.

I would like to know also if there is some free tool for that. Searched a bit and there is Postiz, which is paid but have a open source version that you can install on your cloud of free. For example with Coolify but that cost some also. Have not tried it yet. I do know of solid solution Post-bridge but again paid, affordable but paid too.