Free what?

Ask Me Anything Q&A Bogosama
1

What do you suggest giving as a free gift?

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:blush: I’m Ellie from BOGOS team! Thank you, @DK8HAIR , for joining our BOGOS AMA event :blue_heart:

Regarding the gift, there’re some things we wanna share:

1. Avoid “cheap” gifts

TTSL Lab: 72% of consumers believe gifts reflect brand reputation & their overall product quality

  • If the GWP is meant to be a reward, it should feel valuable.
  • That’s why offering low-priced or low-quality gifts can backfire, as customers may not feel compelled to claim them.
  • There is no need to be expensive gift—find what resonates with your customers and complements the primary purchase.

2. The “gift” theory

  • Customers often perceive the “gift” as less valuable than the main item → carefully choose which item serves as the gift and which is the focal product.
  • When giving new products as gifts, offer samples or avoid “100% off” to avoid being devalued.

3. Number of gifts each offer

Offer about 1-4 gifts per offer to avoid profit loss & shopper confusion. This ensures clear choices that enhance perceived value and drive quicker purchasing decisions.

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4. Simplify the gift claim process

It’s a must to enhance the shopping experience and avoid customer frustration. Auto-add free gifts to customer carts and give them choices of discounted gifts.

To do this, you have to use a third-party app and I highly recommend using BOGOS, powerful Shopify promotion app featuring Free Gifts, Discounts, Bundles, and Upsells. :glowing_star: Try BOGOS (4.9 rating, 2k+ reviews) for 7-free days here! :glowing_star:

5. GWP insights

Some GWP insights to maxie its impact:

  • Gifts for kids are practical for adult customers, as children’s joy increases the gift’s perceived value for parents.
  • With GWP, customers are less likely to return an item because the perceived loss of giving back a “free” item is too high.
  • “Get it for $0” works better than “Get it free” for price-sensitive shoppers (Journal of Retailing)

:glowing_star: We’ve created a BFCM promotion playbook to help merchants better understand how to effectively increase AOV using 5 most popular offer types (with insightful, data-backed tips). You can read and implement those strategies for your store. Download it here FOR FREE!