GA Shopping Campaigns

Ask Me Anything Q&A Googleshoppingamarepo

Topic summary

Main Question:
How to optimize a Google Shopping campaign.

Key Recommendation:
Focus on improving product feed data quality and completeness.

Specific Actions:

  • Enhance product titles
  • Add product type values
  • Include product highlights
  • Submit more supported attributes (reference link provided to Google’s merchant documentation)

Implementation Options:

  • Update information directly in the primary feed
  • Use a supplemental feed to overwrite specific parts of the primary feed

Core Principle:
More comprehensive and higher-quality data submission leads to better campaign performance and results.

Summarized with AI on October 29. AI used: claude-sonnet-4-5-20250929.
1

How can we optimze a shopping campaign?

2 Likes
2

Hello Denise, thank you for your question.

I would recommend starting by improving the data you submit, the more data you submit and improve, the higher your quality, resulting in better results.

For example, improve your titles, add product type values, product highlights, etc.

All the supported attributes can be found here: https://support.google.com/merchants/answer/7052112

You can update the info in your primary feed, or alternatively, you can add a supplemental feed which overwrites parts of your primary feed.