As a newer Shopify merchant selling original art products, what is the best way to get started with Google ads? Are there any outside tools you recommend?
Topic summary
A Shopify merchant selling original art products seeks guidance on launching Google Ads campaigns.
Recommended Starting Approach:
- Begin with standard shopping campaigns to identify which search terms trigger product listings
- This allows for data collection and learning before scaling
Feed Optimization Strategies:
- Leverage Google Search Console data to enhance product feed quality
- Follow Google’s attribute requirements and recommendations for all product fields
- Use SpyFu for competitive analysis to understand competitor strategies
- Monitor Google Trends to identify rising or declining keyword opportunities
International Expansion:
- Start with free shopping listings in international markets
- Scale to paid shopping ads only in countries showing strong performance
The advice emphasizes a data-driven, incremental approach focused on learning from search behavior and optimizing product feeds before expanding budget or geographic reach.
Hello Vanessa, thank you for your question in the FeedArmy AMA Event.
The best way to get started is by using standard shopping campaigns, so that you can learn and see what search terms are triggering your products.
Use your own data such as Google Search Console to improve your data feed quality, as well as using the requirements and recommendations to improve all attributes: https://support.google.com/merchants/answer/7052112?hl=en
Looking at competitor data using SpyFu is also a great way to learn what they are doing.
Use Google trends to see which keywords are trending up or down.
If you are selling internationally, consider targeting other countries for free shopping only in the beginning, if you see a country is doing well, also target this country using shopping ads.