What advice would you give to a solopreneur just starting to think about optimization?
Topic summary
A solopreneur is seeking advice as they begin thinking about optimization. The question appears to be intentionally obfuscated or encoded (the latter portion reads “just starting to think about optimization” when reversed), suggesting either a test post or playful formatting. No responses or guidance have been provided yet, leaving the inquiry unanswered and the discussion open for expert input.
@ProperTableDana if you’re just starting out, approach optimization as a way to tackle real business problems, not as a checklist of tactics.
A lot of people think about optimization from a very prescriptive standpoint - elements you need to complete just to check a box. In my experience, that rarely brings good results.
Think of optimization as serving your customers with information or content that fulfills their actual needs. What are they trying to understand? What’s preventing them from moving forward? What would make their decision easier?
Start there and build from that foundation.
Hope that helps!
Carlos