Google ads conversions not matching with shopify

Topic summary

Mismatch between Google Ads-reported conversions and what appears in Shopify. The store owner notes Google support has not helped and shares a screenshot illustrating the discrepancy. They confirm the Shopify Google app is connected to Google Ads.

A respondent recommends installing the third‑party “Infinite Google Ads Conversion Tracking” Shopify app. Claimed benefits include: 1) more accurate conversion data, 2) improved ROI (return on investment), 3) better customer insights, and 4) easier setup. They cite positive personal results (higher conversions and improved ROI) and offer help with integration.

No concrete troubleshooting steps for the existing setup are provided beyond adopting the suggested app. There are no shared diagnostics (e.g., attribution settings, deduplication, or data sources) and no resolution yet.

Key items:

  • Central issue: conversion count discrepancies between platforms.
  • Current setup: Shopify’s Google app linked to Google Ads.
  • Proposed action: consider integrating the “Infinite Google Ads Conversion Tracking” app.
  • Status: open; awaiting further information or confirmation. Note: the attached screenshot is central to understanding the mismatch.
Summarized with AI on December 23. AI used: gpt-5.

Google ads is reporting conversions that cannot be found back on shopify, I have contacted google support but they have been completely useless and will not help me solve this issue. Has anyone experienced this, and if so what can i do? Below is a visual that can better clarify the situation, obviously the conversions on shopify and google ads do not match and this is what i am trying to fix.

If more information is needed let me know so i can provide.

I Used the google app and connected to google ads

Hi,

I hope this message finds you well. I am writing to suggest the integration of the Infinite Google Ads Conversion Tracking application into our Shopify store. This application offers several key benefits that can significantly enhance our online marketing efforts and overall business performance.

  1. Accurate Conversion Data

  2. Improved ROI

  3. Enhanced Customer Insights

  4. Streamlined Setup

I have personally used the Infinite Google Ads Conversion Tracking application in previous projects, and I have seen firsthand the positive impact it can have on a business. The accuracy of the conversion data allowed us to refine our ad campaigns effectively, leading to a noticeable increase in conversions and a significant improvement in our marketing ROI. Additionally, the detailed analytics provided by the application helped us understand our customers better and tailor our marketing strategies accordingly.

I believe integrating this application into our Shopify store will bring similar benefits and contribute to our continued growth and success. I am confident that our team will find the application to be a valuable tool in optimizing our marketing efforts.

Thank you for considering this suggestion. I am happy to discuss this further and assist with the integration process if needed.

Best regards,

Nimra