Many new Shopify stores face instant Google Merchant Center suspensions for “Misrepresentation,” even when all policies are followed, products are legit, and the website looks professional. Based on experience, over 70% of new accounts get banned within the first few days after submitting their feed.
It seems Google has become stricter with new businesses that lack trust signals — such as verified business info, active social pages, customer reviews, and a consistent brand presence.
What are your proven Merchant Center warm-up strategies before launching ads?
Does a gradual feed rollout, verified Business Profile, Trustpilot reviews, or initial low-budget campaigns help reduce suspension risk?
Hello Taras, thank you for your question and welcome to the Shopify AMA, I’m your host, Emmanuel from FeedArmy.
You basically hit the nail on the head, first building up trust signals will increase your approval success rate, however, if the business is legitimate I don’t see any issues in getting approved. It’s the drop shipping businesses that have the most trouble. These indeed need a half a year or more reputation buildup.
But legitimate business, meaning a real physicall store, get approved pretty much instantly with all the basics in place.
Of course every business is different, what is the solution for one business is not the solution for another.
Have a look at the guides and policies below to find out all the possible reasons why an account could be suspended.
https://support.google.com/google-ads/community-video/318699100
https://support.google.com/merchants/community-video/379501229
https://support.google.com/google-ads/community-guide/304792695
https://support.google.com/merchants/answer/6150127
https://support.google.com/merchants/answer/6363310/follow-the-merchant-center-guidelines
https://support.google.com/merchants/answer/7052112
https://support.google.com/merchants/answer/4752265
https://support.google.com/merchants/answer/13693865
https://support.google.com/merchants/answer/6149970
https://support.google.com/merchants/answer/9158778
https://support.google.com/merchants/answer/6150244
https://support.google.com/google-ads/community-guide/241068758
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