Google Merchant Center - Website or online store needs improvement Limits visibility of all products

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Topic summary

Multiple store owners are encountering Google Merchant Center rejections with the error “website or online store needs improvement,” which limits product visibility. The issue stems from various policy violations that Google flags as reducing shopping experience quality.

Common causes identified:

  • Excessive discount displays without documented price history
  • Missing or incomplete business contact information (address, phone, business hours)
  • Using generic email addresses (@gmail.com) instead of domain-matched emails
  • Print-on-demand (POD) products, which violate certain Google policies
  • Missing stock availability indicators on product pages
  • Placeholder images, text overlays on product images, or low-quality visuals
  • Broken links or incomplete checkout processes
  • Virtual business addresses
  • Mismatches between product feed data and actual website content

Recommended solutions:

  • Add complete business details to footer and contact pages
  • Display clear stock status on product landing pages
  • Use professional, unique product images without text overlays
  • Ensure pricing consistency between feed and website
  • Implement clear return/shipping policies
  • Temporarily remove sale tags to build trust
  • Review all Google Merchant Center policy documentation

The discussion remains ongoing with participants seeking individualized feedback on their stores. One experienced contributor provides detailed policy links and site-specific recommendations throughout the thread.

Summarized with AI on October 25. AI used: claude-sonnet-4-5-20250929.
1

I have updated everything on my store but showing this in Google Merchant Center -

Please help me to solve this -

There was a problem identified with your website. Update your entire website to provide a useful and transparent shopping experience for customers.

Make sure your website meets the following requirements

  • Your website should have a domain name that matches the uploaded domain name
  • Your entire website shouldn’t have any broken links
  • Your website shouldn’t contain any placeholder images or text
  • The product details and categories should match those that you provide in your product data
  • Your website shouldn’t contain generic information and shouldn’t miss crucial information about products.

My Store URL - https://rajasthandecor.com/

1 Like
2

Website needs improvements, are related to thigns usch as:

Everything looks discounted, you can only show a discount if you sold the item at its original price in recent history.

Missing contact link in the checkout

3

Hi @Rahul51

Looking at your store, there can be a few things that can be fixed,

  1. For some time, you can remove the sale tag and try selling products at MRP; this will help you gain the trust of Google.

  2. Make sure the checkout process is straightforward to the customer and can be completed without errors.

  3. Try collecting reviews from your customers

Sometimes, if your account or one of your product offers is disapproved and you’ve either fixed the issue or disagree with the issue, you can request a review.

2 Likes
4

Hello, could you take a look at my store? I have the same problem but mine says “website or online store needs improvement, limited visibility to all products in United States” I have sales market set for both US and Canada.

here is my URL

kidsland-co.com

also, hope it isn’t a problem I asked on this post. Wasn’t sure if I was support to start a new thread or not.

5

Please check product details and add all the missing information about the products.

6

Oh wow I see it now. It’s an image issue… it seems. Thank you

7

I have the same issue i implemented many things but still with Google Merchant Center - Website or online store needs improvement Limits visibility of all products i need urgen help because mi count is freeze 18 days ago my website is www.beautygables.com

8

I have answered your other thread.

9

Hi @EmmanuelFlossie ,

I have the same issue. My products are limited because my “website or online store needs improvement”.

I read the policy and my store seems to comply. Will you please have a look at my website (gofetchpets.co.za) and let me know if there’s anything you believe triggered this policy violation?

10

I am having the same problem with my new website. Can someone take a look and give me feedback on why merchant centre is rejecting it. https://printjimdesigns.com/

11

Are your products print on demand (POD)

12

yes

13

That will be your reason for suspension, you may want to read: https://support.google.com/merchants/answer/6150127#:~:text=Unavailable%20promotions

14

Hi, could you please take a look at my store? I have the same problem.

My URL

Thanks^_^

15

For example, everything looks discounted.

For example, text on images.

These are the things I see after a quick look, however you will have more issues so make sure to read all the policies:

https://support.google.com/merchants/answer/6150127?hl=en
https://support.google.com/merchants/answer/6363310/follow-the-merchant-center-guidelines
https://support.google.com/merchants/answer/7052112
https://support.google.com/merchants/answer/4752265
https://support.google.com/merchants/answer/13693865

1 Like
16

This is very helpful, thank you.

17

Can you please look at my website www.mamamiacreative.com thank you I have the same issue

18

I have seen this website before, and I believe I provided feedback.

In any case:

I recommend adding your business address on the contact page.

Make sure to show if an item is in or out of stock on the product landing page.

Important Read First -->> https://support.google.com/google-ads/community-guide/304792695
https://support.google.com/merchants/answer/6150127
https://support.google.com/merchants/answer/6363310/follow-the-merchant-center-guidelines
https://support.google.com/merchants/answer/7052112
https://support.google.com/merchants/answer/4752265
https://support.google.com/merchants/answer/13693865
https://support.google.com/merchants/answer/6149970
https://support.google.com/merchants/answer/9158778
https://support.google.com/merchants/answer/6150244
https://support.google.com/google-ads/community-guide/241068758

19

Hsve you used a website checker tool to identify the exact cause of this issue?

20

I’m having the same issue. I don’t see what could be wrong here. Please help!