Google Shopping- check list for products

My products (yoga category) was in google shopping US before the big update approx half year ago. Now it shows as accepted, but google do not show it, even with the brand name. But shows in Ukraine, sometimes shows in Europe. Maybe do you have check list, how should looks products card in merchant?

Hello OdSadhu, thank you for your question.

As you are looking into different countries, make sure that you localize your feed for each country.

For example if you are targeting France, make sure the language used is French and the currency is EUR.

If you don’t do this, then you will only get about 10% potential traffic. Even less in reality.

Because Google favors localization, thus by submitting a dedicated feed for each country you get much better results.

If you are just talking about free listings, then this is a lot harder, and you need to look at the SEO aspects, explained here: https://support.google.com/merchants/answer/13889434?hl=en

If you are talking about shopping ads, then also make sure you improve your data feed quality alongside localization, by following the requirements and recommendations here: https://support.google.com/merchants/answer/7052112?hl=en

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Thanks for reply!

I’m talking about free listings. My target US, currency USD, Language: English, but…

Will try to learn more by your link!

But maybe listings have small issues, what is important for ranking, but sellers didn’t know about it. It can be like just uppercase in , little mistakes in description, missed fields (like brand, GTN) etc. it would great to have check list with that small points.

Little mistakes, usually are not the issue. Just missing attributes.

So the checklist, is actually here: https://support.google.com/merchants/answer/7052112?hl=en

Simply add all applicable attributes to increase your data feed quality.

But very important, make sure you localize your data feeds, otherwise you don’t gain much.

But if we are just talking about US, then follow the requirements and recommendations in my link above.

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Thanks a lot!