- How can I optimize Google Shopping ads to sell digital products
If not already the case, when selling digital products on Google Shopping, expect to get a suspension. The reason is that Google Shopping is for phyiscal products only, as explained here: https://support.google.com/merchants/answer/6150127#:~:text=Unavailable%20promotions
Hey,
That’s right! You can’t promote digital products in shopping ads.
Please go through this official page from Google (provided below). It says that ebooks, digital books are unsupported, and some relevant information about non-physical goods. We also had a chat with the Google team regarding this and they communicated the same.
https://support.google.com/merchants/answer/6150006?hl=en&sjid=155379995302316075-NC
For optimizing Google Shopping ads for digital products, consider these strategies:
Product Feed Optimization: Ensure your product titles, descriptions, and images are clear and accurately represent your digital products. Include relevant keywords that align with search queries.
Custom Labels: Use custom labels to categorize your digital products for more granular targeting.
Conversion Tracking: Set up accurate conversion tracking for digital product purchases, even if they don’t require shipping.
Bidding Strategies: Since digital products can have higher margins, adjust your bidding strategy to maximize return on ad spend (ROAS) rather than just focusing on clicks.
Targeting Options: Use Smart Shopping campaigns to let Google’s machine learning optimize bids and placements for the best results.
@CedarJovan Why are you suggesting something to mislead the user? Digital products are not allowed on Google Shopping. Suggesting something this wrong to users, not only gives them a false sense, but also puts there google ads account in danger of gettings suspended. Meaning they will never be able to advertise. Don’t do this Cedar.
This is actually a lie. You have never read the policy. Digital products are allowed in Google Shopping.
Except for a few random products such as microsoft licenses, digital products are generally not supported, because of the following policy, which I guess you may have overlooked: Misrepresentation - Google Merchant Center Help
It’s interesting that you post and claim I am lying. I guess you did not read the policy I shared in February 2025.
Policy is clear, it states products listed must be stocked. How are you physically stocking digital products? As of writing, digital products are still not supported.
Some merchants may get away with it, because Google didn’t detect it, I have seen many that get suspended years later, then complain they can’t get approved.
I concur that your information is very innacurate. You seem to be adding and ignoring terminologies to suit your arguement.
Your link at:
Where did you obtain the word “physically”?
Digital Products are allowed with the exception of, eBooks and digital books (not including audiobooks). Here is the link for reference:
I am not stopping you, just advising you from making an irreversable mistake 
I recommend as you disagree, to then proceed with what you want to do.
And I don’t want to argue, I am just here to protect those who fall in a trap.
Quote: Promoting products that aren’t stocked, promoting a deal that’s no longer active, call-to-action in promotion that isn’t easily achievable from the landing page
Reference: Misrepresentation - Google Merchant Center Help
The most common problem is that some people try to read policies literally. Unfortunately Google has written the policies to be vague covering many topics. If you disagree, you will read it as in, digital products are stocked. But that is not what it is referring to, stocked, refers to having it physically on hand.
In any case, just remember, that once you are permanently banned, this will affect all your future business plans, as well as normal text advertising. So if you ever want to have a real physical stocked business, that will prevent you from doing this forever (as of writing.)
The issue is also that I have been in the Google shopping business for more than 15 years, and over these years, policies change, so they used to be more definitive, with exact wording, this has slowly disappeared into more vague details.
So it’s a yes and no at the same time. If Google can not detect it, yes, if Google detects it, then you will get flagged and most likely with the policy called misrepresentation. But generally no, you will find hardly any digital products on Google Shopping. And the issue is also that Google needs proof you can deliver what you offer, which with digital products is hard to prove.
Google Shopping is designed for physical products. However, you can search further on the Google forums, where there is a lot of information about this topic.
I manage Google Shopping ads and so far I haven’t seen any clients successfully using them to sell digital products.