Hi @Professorx1
Google Ads does allow you to run multi-currency campaigns within a single account, but it reports conversions in the account’s primary currency (EUR in your case). This can make ROAS tracking tricky if you’re selling in GBP or USD. If accurate reporting is crucial, setting up separate Google Ads accounts per currency is often the better approach.
Regarding billing, Google Ads requires payments in the currency set for each account, meaning a UK account in GBP would need payments in GBP. If your European bank account is in EUR, you’d likely face conversion fees when funding the UK account. To minimize costs, consider using a multi-currency business bank account (like Wise or Revolut Business) or a payment card with low FX fees