Setting up Google ads for multiple countries

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1

Hi, I have successfully set up my Google Merchant account and Google ads account for the UK target market. I set this up using the “Content API” function which is a feed built into Shopify for the Google Merchant and using a “Performance Max” campaign to advertise on Google ads.

However, I am looking to replicate this for target audience in Germany and need help on how I would do this.

Would I need to manually create a new feed within Google Merchants targeted towards the German audience ie. Currency, Languages, domain.

In addition, I have purchased a German domain name with .de I would like to use this as I have translated this website into German and change the currency. I am unsure how this would work as it is currently linked to the .co.uk website and the account has my UK address and UK phone number.

What would be the best way to do this?

2

If you want to target additional countries, I recommend using https://apps.shopify.com/multiple-google-shopping-feeds

This app allows you to submit a feed in the local language (assuming you have enabled this) and currency.

3

Hi @applepants

Instead of adding a new domain for Germany, you can use our app, Nabu for Google Shopping to create a new feed for Germany, with German as a language. You need not do anything in the merchant center, add Germany as a target country in our feed, and we will automatically create a new feed for Germany in the merchant center.

Let me know if you need any assistance while using our app.