I spend nearly 100 euros just on acquiring a single user for a product that I sell for 300 euros. After adding in the production and delivery costs, I end up incurring a loss on each product I sell. This is primarily because I lack organic sales. I sell customized neon signs through my website, www.colorneon.com
Topic summary
A seller of customized neon signs is facing unsustainable economics with a customer acquisition cost (CAC) of €100 per user for products priced at €300. After factoring in production and delivery expenses, each sale results in a loss. The core issue is insufficient organic traffic to their website (colorneon.com), forcing heavy reliance on paid acquisition channels. The business needs strategies to generate more unpaid, organic sales to improve unit economics and achieve profitability.