Homepage Page Content Can't Be Changed Based on Market Setting

Technical Q&A
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Topic summary

A user encountered an issue where homepage content couldn’t be customized based on Shopify market settings, despite using a custom Dawn theme created by a third party. The market-based content customization feature worked on other pages but not the homepage.

Root Cause Identified:

  • The homepage was using the legacy “vintage” index.liquid template
  • Market-based customization requires the newer JSON index template format

Resolution:

  • The user determined they need to migrate from the liquid index template to the JSON 2.0 index template
  • This migration task will be handled by their UI designers
  • Referenced community articles about the index.liquid to JSON migration process

The issue is resolved with a clear action plan, though implementation is still pending.

Summarized with AI on November 18. AI used: claude-sonnet-4-5-20250929.
1

Hai everyone,

We have a custom Dawn Shopify theme that have been created by a 3rd party. Since the new update from Shopify for the market-based content customisation, we would like to use it for market based promotions. We want to change our hero banner on the homepage to change based on the market they in but I got the message on the customiser as the pic below,

Screenshot 2023-08-04 at 3.23.35 PM.png
Screenshot 2023-08-04 at 3.23.35 PM.png1047×176 25.3 KB

But when going to other pages, it works but not all of them. This is quite annoying and frustrating to deal with. Any feedback on this issue is appreciated. Thanks

P/S: we did also check the article that is in the learn more. It’s not helpful in our context.

2

Well, I think I know what’s up for this. Basically the homepage of our site is the vintage index template. We have to use the JSON index template for the market context to work. Welp, looks like it’s the UI designers problem to migrate it from the vintage to JSON.

For reference,
https://community.shopify.com/c/shopify-design/custom-homepage-liquid-template/td-p/1172417
https://community.shopify.com/c/technical-q-a/index-liquid-to-index-json-2-0-migration/td-p/1662450