How can customers send gift cards directly to recipients from a website?

Yes, everyone here knows that. The default setup in Shopify doesn’t work like normal gift cards. When you buy a gift card through a Shopify store, it makes it send the gift card to the person who bought it, not to the recipient…then you have to forward it to the recipient. That’s cheesy. You know how we know it’s cheesy? Because there are a plethora of paid apps that fix this problem. Shopify has added another cost to store owners…why even offer the “gift card” option when it doesn’t even work properly.

The End.

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