How can I aggregate product data in Google Analytics without variant titles?

Topic summary

Main issue: The Shopify “Google & YouTube” sales channel app sends Google Analytics data that splits product performance into separate rows for “product title” and “product title + variant title.”

Goal: Aggregate analytics at the product level only, excluding variant titles, so reporting shows one row per product title.

Context: Store runs the Dawn theme and relies on the “Google & YouTube” sales channel integration to feed data to Google Analytics.

Evidence: An attached screenshot illustrates duplicate-looking rows—one with just the product title and another with the product plus its variant title—highlighting fragmented reporting.

Open question: Is there a way to change the app’s behavior so Analytics receives only aggregated, product-level data without variant-level breakdown?

Status: No solution or guidance provided yet; the thread remains open with the question unresolved.

Summarized with AI on January 5. AI used: gpt-5.

A Shopify store uses the “Google & YouTube” sales channel app to connect to Google Analytics.

It makes product titles and product titles + variant titles appear as separate rows.

Is there any way to change the “Google & YouTube” app behavior so that Analytics receives only aggregated data per each product title, without variant titles?

The Shopify store uses the Dawn theme.