I’m trying to create an email list for customers to get updates on a product that’s coming soon. I want this to be a separate list from our general newsletter email list. Is there a way to create another list or tag users that sign up for updates on the new product?
Hi there! This one is a bit complicated and takes a few parts to complete.
- On the actual signup form, you’ll want to add the follow hidden input which creates a specific customer tag on their profile after signing up. You’ll change the value to whatever is best to indicate it’s specifically for that product. Test it yourself.
You’ll need to then create a segment using this tag. Customers > Segments > Create, find the tag and create segment. You can then create an email campaign and specify this segment as your audience. You can ALSO create an automation with a workflow of something like "Start when: Customer signs up > Check if tagged with “tag” > Send marketing email (you’ll then build the email).
Hello Qcw!
If you are using a third-party app like Klaviyo, you’ll be able to differentiate the source and events of your subscribers and easily create segments. Here is a link to how you can do this.
Hope this helps!
Isabella M
Editor | Cerebral Ecommerce Newsletter - Weekly AI and CRO Ideas for your Store