How can I exclude specific tags in analytics reports?

Start a Business
1

Is there a way to create a custom report or manipulate data in the analytics section that excludes a particular tag? We take B2B orders on our site but when I review performance I only want to see D2C results. I know if I go to the Orders tab I can exclude or include “tagged with” or “not tagged with” but I don’t want to have to export order level data each time.

I want to be able to review monthly performance – sales, sessions, CVR, AOV, etc – aggregated and excluding purchases tagged with ‘X’. Is there a way to do this that doesn’t involve a plug-in or exporting data elsewhere?

2

Unfortunately, there is not a way to do this in Shopify.

Our Report Toaster app can do this. Please feel free to take a look and let us know if you have questions.

3

Hi! Adding a question to this since I have the same problem. Within your Repost Toaster app, is it possible to include marketing spend from Google Ads and Facebook Ads? We want to be able to track our ROAS, but only for our DTC orders, so we’d like to exclude B2B orders with specific order tags. If not, does anyone have another recommendation on how to fix this?

4

Hi Alicia,

We don’t currently track ad spend in Report Toaster. But this is something on our roadmap, so please feel free to check back.

Thanks,

Sam