Hey everyone,
I opened my shop about a month ago and I get about a sale a day. Can someone please give me feed back on my website. Is there anything I need to fix to increase conversions. www.luxeandlace.net
1 Like
Hello @MzTabbiiii I have two major points on how your store could be improved to boost the conversion rate.
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There should be customer testimonials on the homepage to give the store a sense of validity and authenticity in terms of the quality of your products.
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People tend to get motivated by the actions of others and in that same vein, customers are more likely to take action when the activities of others are brought to their notice. To use this principle to aid your store, the Show Recent Orders App is very important. This app gives alerts to customers on the orders on specific products being carried out by others. You can try the app for free here https://apps.shopify.com/show-recent-orders
Hi @MzTabbiiii ,
This is Richard, CRO Expert from PageFly Team.
I have just had a look at your store. I have just some small things I’d suggest for your Homepage and Product page for a better chance of gaining sales. May it help!
Homepage
1. Make highlight CTA buttons
A primary call to action button is one of the important things for a home page of an online store. With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, a product page, etc.
This button’s color is not so eye-catching, you can try another color for it.
2. Make a sticky header
Sticky header helps customers easily access menu navigation although they scroll down or up on your page. Customers can also quickly reach the Search field to find products with a sticky header.
3. Highlight the product price and product title
Increase the product price and title visibility by using a large font size, bold text style, or eye-catching color.
4. Adjust the heading
To make the texts more readable, you should add more spacing between heading and previous section.
You can also use large font sizes, bold text styles, or bold colors to increase the heading visibility.
5. Add more content to Homepage
Showcase Instagram
As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. Display social media such as Instagram and constantly update the feed.
Add testimonial - customer reviews
- Customer reviews are proof of your product quality. This section will help you build customers’ trust. You can show rating stars for each product or you can add customer reviews as text and photos.
- Reviews are crucial when it comes to shopping online.
- You can check this image for reference:
Product page
1. Adjust product price
Setting sale prices for products
When you put a product on sale for a lower price, you might want your customers to be able to see the original price, so they see the price comparison. The product listing updates on your online store to show that the item is on sale. It may help increase your conversion rate.
Make the price more visible
To make the price more attractive, you should increase its font size or color:
2. Include both User rating average and number of ratings for product
When you are getting feedback and rating from customers, you can take into consideration to add them. Many users rely on ratings and reviews to select products and displaying them right on each product in the first place can quickly build your credibility.
These are some suggestions for improving the design. Let me know if you have any questions.
Good luck and have a nice day!
Warmest regards,
Richard | PageFly