Hello everyone,
We recently launched our online store. It’s our first time making a website and we really want it to make it look good and professional. Could you review it and give us some feedback. Thank you so much for your comments.
Hi @smartshops
I’m Garcia from PageFly - Shopify Advanced Page Builder App.
Generally, I love your store’s design, it looks classic but professional. From my CRO expertise, I’d love to give you my suggestions as hereby:
1. Homepage
- Resize the sticky header
If your website visitors are looking for a particular product while browsing, what’s the usual action they would take? They might have to scroll all the way up to the page’s top to find the search bar, which can be a bit of an inconvenience.
However, this issue can be addressed by introducing a sticky header, significantly improving the ease of navigation for your customers
- Change a hero banner at the top of the homepage
The banner is very significant in hero material. It is the first thing customers see when they visit your website. You should use the banner which lets consumers to know exactly what you’re having in 5 seconds first.
Unfortunately, your current banner does not show exactly what you are selling. That’s why I would suggest you change it. If possible, please add an overlay to it so the content on the banner can be more readable.
- Reposition CTA button
A crucial element for an online store’s homepage is the primary call-to-action button. This button serves as a direct link to the specific page where you want customers to take action, such as a collection or product page.
It’s great when you have a CTA button on the hero banner. But please move it down below all the content as it’s more logical.
And please make sure that all CTA buttons have the same styling to boost the conversion rate.
- Add more sections
Brand story: A business can stand out with its brand story. A brand story helps customers understand more about your business and also helps your store look more attractive.
Testimonial - customer reviews: This section will help you build customers’ trust. You can show rating stars for each product or you can add customer reviews as text and photos
- Product page
- Color swatch
Product color swatches enhance conversion rate by reducing the number of clicks for customers to find the product they want. The shorter and easier a customer’s path to the desired product is, the more likely they will make a purchase.
- Use another style for prices and badges to highlight the sale campaign
- Increase text size
The current tiny size of the product titles makes themselves easily overlooked, even though I’m checking on desktop. So please recheck this part.
As Mother’s Day approaches, and with many businesses already preparing for the occasion, here are some ideas to enhance your holiday preparations.
- Announcement bar: clear message for showcasing Mother’s Day promotions or special offers.
- Create urgency with Countdown Timers: Use countdown timers or limited-time offers to create a sense of urgency and encourage customers to make a purchase before Mother’s Day.
- Social media engagement: Utilize platforms to promote Mother’s Day offerings, engage with customers, and foster brand loyalty.
And that’s my feedback! Hope it helps you boost the conversion rate.
Cheers!
Garcia | PageFly Team
1 Like
Thank you so much for great tips. I appreciate it.
1 Like
Thank you so much for great tips.
You are welcome @smartshops