I started my Shopify store a week ago and I have social media and also Google performance ads running, I know it’s a short amount of time but I would like to increase my conversion rate. So far with 1000 traffic I only have 5 sales and my cost per click is higher then my sale on google.
my store - www.covermebrand.com
Hello @CoverMeBrand ，
Basically, there are two ways to improve your conversion rate. One is from the web design side, the other one is from the marketing strategy side. I just went to your website, and it looks really awesome! You have covered all the navigators customers need, and overall it looks pretty clear.
I think you may improve through marketing automation. I am not sure which marketing app you are using currently. It seems like it’s not useful enough. For example, it should recognize when your customers abandon their carts, and send them coupons automatically (maybe some other action to retain your customers). That’s really important in marketing. Also, when your customers are on the check out page, maybe you can add some popups, such as buy 3 get 1 free, some set recommendations, etc.
Marketing is a wide subject. Every online store owner should understand how to run their marketing strategy. I fully recommend you to try QuickCEP a really cost-effective, useful marketing app. It helps you do all-round marketing automation with professional advice, build your customer data platform ,and it also has chatbot function, which means you don’t need to pay for Tidio any more. QuickCEP will reward you with a 1-year free trial, and 10,000 free emails if you sign up now! I hope that I have answered your concerns!
If you find this answer helpful, please give us a Like and Accept the solution.
Best Regards,
Hi @CoverMeBrand ,
This is Victor from PageFly - Shopify Page Builder App.
I have just taken a quick look at your website and here are some plus points:
Have a favicon for your store: This makes your store look unique and professional
Have a clear search bar
That being said, here are some suggestions for your store to attract more new users and boost the conversion rate:
1. Have a sticky header
This will help customers navigate from every part of the homepage to any page of your store more conveniently.
2. Move a section downward
Kindly move this section off the top as it makes the customers confused when they are not aware of what you are selling, not to mention the image slides are so small.
3. Change the hero banner at the top of the homepage
The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let’s get consumers to know exactly what you’re having in 5 seconds first.
I must say this banner cannot display exactly what you’re selling, and it is outdated. This might result in a high bounce rate so please change it to a new one.
4. Place a CTA button on the hero banner
A primary call to action button is one of the important things for a home page of an online store.
With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, a product page, etc.
It’s such a loss when you missed a “Shop all” button on your banner. A CTA button here will urge visitors to make the purchase and it is a great way to optimize your home page.
But please rest assured that all CTA buttons should have the same styling to enhance the conversion rate.
5. Add more spacing
Please adjust a higher padding from the content to its section border, as well as among the content itself. In this way, your store outlook would be more professional.
Last but not least, here are some useful marketing tips for your reference:
And that’s my feedback! Hope it helps.
Cheers!
Victor | PageFly
Hi @CoverMeBrand ,
As others have mentioned, SEO is a very key way of getting more traffic to your store. A great way to boost the SEO of your store is to have consistent, high-quality and optimized blog posts. This gives the search engine crawlers more content to index and shows activity on your storefront.
Blog Pilot automates the blog post creation and management process for you, posting once per week automatically. We offer a free trial as well!
https://apps.shopify.com/blog-pilot
Happy to answer any questions you might have about blogging and SEO. Feel free to reply to this comment or shoot us a message directly!
Hi @CoverMeBrand !
I see you’re using Tidio, a great app for customer support.
I would also recommend trying out Maven WebChat, a similar app offering live chat and AI-powered chatbots for customer support and sales. The bonus with Maven WebChat, is that instead of having a capped # of chats (like in Tidio’s free plan), you will receive unlimited chats on a plan that is only $1/day, and the chatbots come prebuilt. This app also includes features like a mobile app and social media integrations to easily handle all your customer interactions.
Give it a try with a 30-day free trial. If it doesn’t work for you, switch back to Tidio!
