Good Afternoon All
My name is Randy Harkins my store is RandyZ Auto Accessories. My goal is to sell popular automotive accessories for visual, safety, comfort, luxury, and performance of personal passenger vehicles primarily in US. I am struggling to find Items that everyone doesn’t have in retail store or on Amazon.
Secondly I need to have free advertising (because I’m poor, really really poor) I work full time, but every penny goes to just existing.
Hi @RandyZautoAcces Just find for the product you have on the Amazon if not found there you can list your product there.
Second, you can start promoting business on Facebook, Instagram, create Google business profiles, list your company on business listing sites, write blogs related to your products etc. to do marketing.
Hey @RandyZautoAcces !
Thanks for getting in touch! I’d be more than happy to offer you some advice on this.
There are a couple of different ways to advertise for free, check out my suggestions below and let me know if you have any questions!
You can optimize your SEO so that customers can find your store. By optimizing your online store for search engines, you can increase the likelihood of potential customers finding your products when searching for items similar to yours. Utilizing search engine optimization (SEO) techniques can help improve your store’s search engine ranking, making it easier for customers to discover your products. Learn how to do that at this page here!
Adding a blog to your store is a great suggestion that offers several benefits. By adding more content to your store, you can improve your SEO as search engines will crawl your site more frequently. Additionally, blog posts can be shared on social media, allowing your customers to share them with their friends and expand your reach to a wider audience. To get started, check out this helpful Shopify blog here that provides tips on how to write a blog that will be read. Once you have an idea for a blog, you can learn how to add it to your store by referring to our Adding a Blog help documentation at this link.
Having social media set up for your brand and product is a great way to promote your store and also drive more traffic to it for free. We have a great help doc here that recommends some themes and options that allow you to add social media links to the footer of your store. By creating social media accounts for your store on popular platforms such as Facebook, Instagram, Twitter, and Pinterest, you can share your products, promotions, and updates with your followers and expand your reach to a wider audience. This can help you drive more traffic to your store and increase your sales. So, get ready to showcase your brand and connect with your customers in a fun and engaging way through social media!
I trust this is helpful, but I am happy to help out with some more business growth ideas if you’d like to share a link to your store. In the meantime, check our YouTube Channel here for some helpful tips!
Hello,
Thank you for sharing your concerns. Finding unique automotive accessories can indeed be challenging, considering the availability of similar products in retail stores and on platforms like Amazon.
Regarding free advertising, consider the following options:
Social media: Utilize platforms like Facebook, Instagram, and Twitter to promote your store and engage with potential customers. Regularly share visually appealing content, post about product features, and interact with your audience.
Content marketing: Start a blog on your website where you can provide valuable information, tips, and insights related to automotive accessories. This will help establish your store as a credible source and attract organic traffic.
Engage in online communities: Looking to attract new customers? Enhance your digital marketing strategies and analyze your Shopify store with Shopify Inspector from Commerce. Unlock the potential of winning marketing campaigns and gain an edge over competitors. Discover their advertising tactics on Google, Facebook, and Instagram, allowing you to formulate effective strategies across multiple social media platforms. By leveraging these valuable competitor insights, you can revolutionize your e-commerce marketing plan for your dropshipping store.