How can I target UK customers with code on my website?

Shopify Apps
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I have a client https://www.famedrinks.co.uk they want to target uk customers is there any code to help this?

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Hey @Drinkteam !

Yes! There are a few things you can do to help target UK customers. Here are a few suggestions:

  • Use Country-Specific Keywords:

During your SEO optimization, make sure to include country-specific keywords in your website’s content. For example, use UK-based keywords such as “UK drinks supplier” or “best drinks company in the UK”.

  • Use Google Maps

Add your business to Google Maps, and make sure your business location is pinned to the UK. This will help Google understand the area you serve.

  • Use Hreflang tags

Hreflang tags will help search engines understand which language you are using on a specific page of your site and will also help display the correct version of the page, based on the user’s location. In our case, we want to target users in the UK, so you could use the hreflang tag to set this location as your target audience.

Here is an example of an hreflang tag for your homepage to target UK users:


<link rel="alternate" hreflang="en-gb" href="https://www.famedrinks.co.uk/" />
  • Use .co.uk domain

Using a .co.uk domain can also help signify to search engines and users that you are targeting UK customers specifically.

I hope these tips help you target UK customers successfully! Good luck with your client!

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Hello @Drinkteam ,

Good day! Gina from flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot.

Yes, there are different ways to target UK customers on your Shopify website.

  1. Use geolocation
    You can use geolocation to automatically detect a visitor’s location and show them content that is relevant to them. You can use an app like Geo Targetly or GeoIP to detect the visitor’s location and redirect them to a UK-specific version of your website.

  2. Add a country selector
    Another option is to add a country selector to your website, allowing visitors to choose their location. You can then show them content specific to their chosen country. There are several apps available in the Shopify app store that can help you with this, such as Country Selector or Geo Redirects.

  3. Use language and currency settings
    You can also use language and currency settings to make your website more appealing to UK customers. Make sure you have British English set as the default language and British Pound Sterling as the default currency. You can adjust these settings in the Shopify admin under Settings > General.

  4. Create UK-specific content
    You can create content specifically for your UK customers, such as blog posts, product descriptions, and landing pages that use British English and reference UK culture and events.

Aside from code modifications, here are some other strategies you can try to target UK customers for your Shopify store:

  1. Advertise on UK-specific channels
    Consider advertising your products on UK-specific channels such as social media platforms, online magazines, and blogs. This can help you reach a wider audience in the UK and increase brand awareness.

  2. Optimize for local search
    Ensure that your website is optimized for local search by including location-based keywords in your product descriptions and landing pages. This can help your website rank higher in UK-specific search results.

  3. Offer UK-specific promotions
    Consider offering UK-specific promotions or discounts to incentivize UK customers to buy from your store. This can help you stand out from competitors and increase sales.

  4. Partner with UK-based influencers
    Collaborate with UK-based influencers or bloggers to showcase your products to their audience. This can help you reach a wider audience and increase brand awareness.

  5. Localize your content
    Localize your content to make it more appealing to UK customers. This could include using British English spellings, referencing UK culture and events, and featuring UK-specific imagery in your marketing materials.

  6. Provide local customer support
    Make sure that you provide local customer support to UK customers, including a UK-based phone number and email address, as well as offer live chat support during UK business hours.

Overall, there are many different strategies you can use to target UK customers for your Shopify store that don’t necessarily involve code modifications. By tailoring your marketing efforts and website content to appeal to UK customers, you can increase your chances of success in the UK market.

Gina

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Thank you @Moira for the detailed response i will try them this week.

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Thank you @flareAI for the response I will be trying out these methods this week.

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Don’t hesitate to reach back out if you require any further assistance as you continue to work on your store.

All the best,