Currently have a great ranking for my home page, however I’d like to rank my product page as well as it includes the review stars. I feel when people see that they have more potential to click.
If my home page is ranked at a good spot, number 1 in google page. How can I get my product page, ranked at page 3 or later, to be underneath the home page ranking?
This really all depends on the query. If your homepage is targeting the same keyword as your product page, then you’d need to “deoptimize” your homepage by removing whatever the keyword is from the page in hopes that your product page may rank instead.
But if you’re just talking about your brand name, then it’s unlikely a product page will rank. Your homepage will almost always rank for brand terms.