How did I obtain unplaced order customer data?

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Topic summary

Issue: Names and emails appear in the Customers tab for people who never placed an order.

Key explanations:

  • Shopify creates a customer profile when someone: (1) signs up for a mailing list or a customer account, (2) places an order, or (3) starts checkout but doesn’t finish (abandoned checkout).
  • Store owners can also add customers manually.

Clarifications:

  • Not all entries in the Customers tab are actual purchasers, which can be confusing.
  • An “abandoned checkout” means a visitor entered details (e.g., name/email/shipping) but didn’t complete payment.

Outcome:

  • The presence of non-purchasing contacts likely comes from signups and abandoned checkouts (not just shipping cost checks alone).
  • A help center link to Shopify documentation was provided for managing customers.
  • The question appears answered; no further action or unresolved issues were raised.
Summarized with AI on February 13. AI used: gpt-5.
1

Hi everyone,

I recently went to create a 10% discount for a few customers, but when I clicked on the “Customers” tab, there were names and email addresses of people who haven’t ever placed an order. How did I get this information?

It might be people who are filling in their information to check the shipping costs, but I’m not sure.

2

Hi @Chloe_Mae ,

A customer profile is created when a customer interacts with your website by doing any of the following:

  • signing up for your mailing list or a customer account
  • placing an order
  • starting an order, but abandoning their checkout

Alternatively, you can add a customer to your store manually.

For more information, you can refer to this Shopify documentation.

I hope my answer helps.

2 Likes
3

Technically they’re not all customers, which makes it a bit confusing. What @AvadaCommerce said is right.

1 Like