How do you personalize for every customer?

Shopify Discussion
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6
  1. use customer metafields to save preferences, sizes, color likes/dislikes per user - build this data passively from behavior and explicitly from quiz/prompt/modal on login or checkout.
  2. Inject this data into theme logic (Liquid + JS), so everything from banner copy to product imagery speaks to that individual like “Back for more oversized hoodies, @vortand ?”.
  3. Curated new arrivals based on their wishlists and wishlist reminder emails
  4. show size guidance, “Your usual fit is Medium, want to stick with that?” on PDP and cart pages.
  5. Custom Gifts, Rewards based on native Loyalty points system
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