Hi everyone! I’m a digital-transformation consultant building a lightweight Google Sheets template for multi-channel sellers (Amazon + Shopify) to get true SKU-level profit without a data warehouse.
The pain I’m targeting
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Payout ≠ orders: fees, taxes, shipping, and refunds don’t line up cleanly
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Product COGS tracking by SKU, not just order total
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Multiple channels (Shopify store + Amazon) in one view
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Simple dashboards for margin %, units, and daily trends
What the sheet does today
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Imports Amazon settlement CSV + Shopify Orders & Payouts CSV
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Normalizes into a “Unified_Orders” table (order, date, channel, SKU, qty, fees, taxes, COGS)
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Allocates order-level discounts/fees across line items
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One-click “Profit by Product” and “Dashboard” tabs
I’d love your feedback on:
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Must-have columns you want in a unified orders table
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How you prefer to allocate discounts/fees across SKUs
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What’s “good enough” latency (daily vs weekly)?
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Any Shopify/Amazon edge cases that always break your reports
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If this saves you time, what would be a fair price point?
I’m not here to sell—just validating. If it’s helpful, I can DM a demo copy.
You’ve tackled one of the toughest challenges in multi-channel ecommerce: reconciling data at the SKU level. Here are some practical recommendations to build on your approach:
1. Unified Orders Table
Your current structure is solid. To improve it further, consider adding:
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SKU-level fees (tax, commission, refund costs)
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Fulfillment type (FBA, FBM, 3PL)
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Discount code used to track promo effectiveness
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UTM source and campaign for marketing attribution and ROAS
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Return reason codes to evaluate product vs. customer-related returns
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Promo attribution (was the discount from Amazon, Shopify, or your brand?)
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Sales channel column to mark each order by source (Amazon, Shopify, etc.)
These additions will help simplify reporting, link marketing to profitability, and ensure clean channel-level analysis.
2. Discount Allocation
For order-level adjustments, using a pro-rata approach is the industry standard:
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By price: Higher-value SKUs absorb more of the discount, aligning with perceived value.
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By quantity: Spreads the adjustment evenly when the discount is quantity-driven.
3. Data Update Frequency
Daily updates provide the best visibility, but weekly may be enough depending on sales volume and decision cadence. Most sellers track profits daily but act weekly.
4. Edge Cases to Watch
Consider treating these as adjustments to maintain clean data:
If you’ve handled things like Amazon settlement reconciliation and Shopify returns logic accurately, your system could save users 10+ hours per month. In that case, pricing in the $50–100/month range seems reasonable, especially if it accounts for ongoing API updates and platform changes.
Thanks so much for your feedback-I really appreciate it! I’ll be incorporating your suggestions into my template. I also just created a demo video if you’d like to take a look.
The next version will include an API connection and expansion to other channels. For now, I’m offering the template as a one-time purchase since my goal is to make these types of solutions more accessible to small sellers.
Do you have any advice on how best to reach sellers? I tried offering a free consulting session but didn’t get much attention. I’m considering direct outreach via DMs. Also, I recently opened an Etsy store and listed the template there to test the waters.
It does not seem that I can upload my video here. 
I attached the link to my store here. Hopefully this is ok. I uploaded the video there. Mergeledger (google Sheets) — Amazon & Shopify Profit Dashboard Template - Etsy
That’s great to hear, and I’m glad the feedback was helpful!
Reaching sellers is often harder than building the solution itself. From my experience, here are a few things that have helped others build trust and engage with Shopify store owners:
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Focus on showing upfront value rather than selling a service. For example, you could demonstrate how a small P&L cleanup or reconciliation would look using dummy data.
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Create short, problem-solving content that explains real issues sellers face, such as handling Shopify payouts or sales tax reporting. These can help build trust and engagement.
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Offer templates or calculators tailored to Shopify sellers that help them identify problems before seeking further help.
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If you’re using Etsy to sell templates or tools, remember to optimize your listing titles and tags with keywords that align with the specific pain points you’re solving.
Most importantly, being genuinely helpful in relevant forums or discussions without pushing any sales angle is what leads to long-term trust and visibility.