From my experience, the checkout speed on Shopify is always a little slower compared to your overall website speed. However, I just navigated through your checkout process, and everything loads very quickly for me. Slow loading times could possibly be a contributing factor to your bounce rate, but I don’t think it’s the sole cause.
I see that your estimated shipping times range from 12-60 days. This could potentially be causing customers to look for alternatives that can get delivered faster. Are you sending follow-up emails to customers to remind them that they have your product in their cart? Sending a few of these over a period of time could help bring some more sales in.
Also, maybe consider doing some A/B testing on your pricing to see if that could be causing the lack of sales as well. We outline our experience doing some A/B product testing in this article: Product A/B Testing App For Shopify. Disclaimer: it mentions our app Theme Scientist, but there’s some great ideas in there. We also have a more general A/B testing article: A/B Testing Guide For Shopify.
Regarding the checkout process, there’s not much that can be done to optimize the experience. You have a little more freedom if you’re on a Shopify Plus plan, but Shopify only allows your checkout pages to be edited to a certain extent.
Thank you for your reply. That actually helps. And what I checked on several websites resonates with what you say about slower Shopify checkout times. It helps to hear confirmation from more experts. I agree with you, there are most likely several causes. The long shipping times might very well be the issue, at the same time, in my understanding, if customers proceeded to the checkout most likely the shipping time was not an obstacle for them (since they saw it before initiating the checkout).
I have Shopify follow-up emails set for abandoned checkouts, those are very primitive, I think I could enhance that area. And I did some price testing, didn’t see a big difference, but since it was a while ago maybe I could refresh that.
Thank you for sharing your helpful thoughts and your time, I really appreciate it! And Thank you for running through my checkout process!
Hi, I’m wondering if you have an updates to help with slow checkout loading pages? I have just started using google marketing and a getting a lot more traffic, so I’ve also noticed my bounce rates skyrocket as well as my abandoned checkouts go way up.
I’m working to do everything I can to improve site speed overall, but going from cart to loading checkout is WAY, WAY slower than all my other pages. Is there anything I can do? I feel like I’m losing so many sales because of this… it’s slow as heck on desktop already, I’m horrified to imagine what people are thinking on mobile
