How effective is email marketing on Shopify for abandoned carts?

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Hey there, @Gallery545 !

Thanks for reaching out in our Community forums and for sharing your concern, I’d be happy to help.

I’m glad to hear that you’re looking to dive deeper into your email marketing analytics as this is a great way to use data to increase your overall conversion and customer experience. A report is generated for you after you send out an email campaign. You can identify which subscribers have opened the email, performed specific actions, or had the email bounce.

The four metrics are Orders, Assists, Performance, and Marketing funnels. All in which will help you identify key behaviors, including the number of unique recipients who opened the email, the total number of recipients who clicked on any link in your email, and will go over the specific behaviours from a customer on your site.

We have a handy guide here that goes into much more detail, but feel free to follow the steps below:

  1. In your Shopify admin, click Marketing.
  2. Under Recent marketing, click the email that you want to review the analytics for.
  3. In the CAMPAIGN SUMMARY section, click View report under the email preview.
  4. Optional: View or export specific data about which customers took specific actions:
    • To view a specific metric’s data, under Email engagement, click the metric.
    • To export a specific metric’s data, under Email engagement, click the metric, and then click Export.

In order to add some additional value to your campaigns, I suggest checking out our guide that covers 20 best practices to help you optimize your emails. This article includes tips to enhance your emails and help you develop an email marketing strategy that works.

All the best!

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