How important is blogging for your store’s search visibility?
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i would say blogging is very important. each post that you publish on your blog page adds keyword-rich content which improves your store’s online visibility (on Google, etc.) so, in a way, it increases the chances of attracting those users who would be actively look for your products.
moreover, high-quality blogs will also help you improve your store’s backlink profile. if your content is great, then more websites will link to it. this, in google’s perspective is a sign of authority, which further helps to improve your store’s ranking, etc., in different ways.
so, @jasonh the best way to put it is: blogging drives traffic, which is what we need to drive conversions.
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Suppose your competitor has a blog about the same product you sell, you will lose more traffic and conversions if without blogging. Therefore, it is very necessary to have a blog related and get indexed by search engines.
Great points here. Blogging can do a lot for an e-commerce store. Sure, it helps with SEO—keywords, backlinks, all that. But it also gives you a way to connect with people and build a community around your brand. It’s not just traffic you’re after, it’s trust and credibility in your space.
If you’re already blogging, I’m curious—what kind of posts click best with your audience? Do product-focused articles get the most attention, or do broader lifestyle topics perform better?
I’d agree that adding keywords to a blog makes it more likely the site will be also be found. That’s only part of the story though. Google favors content that’s clearly structured and easy to follow, and genuine opinions or thoughtful perspectives go a long way. Cite authoritative, widely trusted sources. Once a copy checks off all those boxes, we can then look into stuff like keywords, title, met description, and the other tech bits.
It’s an overwhelming never-ending battle to show up on the first fold of the search results.
Blogging is very important for a store’s search visibility. Regular, high-quality blog posts help target relevant keywords, answer customer questions, and bring organic traffic from Google. A well-maintained blog also builds trust and authority in your niche, which can improve your store’s overall SEO and ranking over time.
Pretty important - if you want share what you’re offering with the world, I strongly believe that you should have an SEO-friendly blog. It lets you create your brand identity on the web, it’s as simple as that.
@sk3806 Good tip! Keeping blog content current not only builds trust with readers but also sends out a freshness signal to search engines. Align the content with the latest seo news and trends, so readers see the information (business owners rather) is on top of what matters now. The nice thing about it is search engines see the content as relevant.
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Like the idea of speaking to the world with blog posts. Care to share what you meant by ‘seo-friendly’?
Whatever content anyone produces, needs to be optimized for the search engine. That’s what we all know as search engine optimization - optimizing the content so that the search engine can ‘discover’ your content.
Hi,
Eli here from TinyIMG. Blogging is still important for a Shopify store’s search visibility, but not critical for every niche.
If you sell a highly specific product with clear buyer intent. For example, custom car floor mats for cars - blogging is not a must-have.
Blogging is important if you sell something broad with lifestyle or educational value - for example, organic skincare products. You can make guides how to use It and sell more doing so.
It can improve store ranks and increase higher opportunities to be noticed by customers when searching. In short, blogging for your store can have more search results appearing on search engines and that is why it is important.