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Add appropriate keywords related to the product or your store niche
It’s incredibly important to make sure that you know how to use keywords in your content correctly so that your content has a better chance of being found, indexed, and ranked. Put your keywords in the page title, meta description, image description and alt tags, headers and titles, and product description.
Add internal links
Link to your product pages from the home page. Set up category links and links to products from your blog. The more connected your website is, the more Google understands your store and its products.
Add backlinks
Backlinks are links on websites other than your own that go back to a page on your website. They represent another website’s traffic coming to your own site. Backlinks are important for SEO because they signal to Google that another resource finds your content valuable enough to link to it within its own content. Offering to write guest posts for blogs in your niche will earn you a link too.
Redirect old discontinued product pages
If any links to discontinued items are on your website, it will increase your bounce rate. Instead of such links, you can set up redirects to new pages.
Make sure your pages are not blocked by robots.txt and noindex, nofollow tags
Make sure robots.txt is not blocking any pages from crawling. Also make sure your meta tags don’t have Noindex, Nofollow. Change any meta tags with the words noindex, nofollow on them so they read index, follow instead.
Use blogging
Blogging is a great technique to increase the traffic and ranking of your website. If you blog consistently with high-quality content over a long period, your site will rank higher for specific keywords or topics.
Improve your website page loading speed
Slow-loading sites make Google less likely to want them featured in the top results of their index. Make sure your website loads within 3 seconds.
Add high-quality content
Make sure to include high-quality content on your website like in the product description. Avoid copy-pasting the description provided by the manufacturer. The product description gives you a great opportunity to integrate SEO keywords and the reason why one should purchase it.
Break up your content with Header Tags
Headings don’t just make the content on a webpage better organized and easier to read. H1 tags play an important role in SEO. On the page, H1’s are very noticeable due to their size and they tell people what they’re going to see on the rest of the page. You can include
tags for page titles and don’t include more than 1
tag in a page.
Optimize page links
URLs provide information to search engines about the content of a page, its context, and its target. You can add target keywords in the page titles which will get a better ranking based on the searched keywords.
Mobile-friendly site
No matter how great the content on your website is, if it’s not optimized for viewing on a smartphone or tablet, you’re going to lose rankings and traffic. A mobile-friendly website is critical to getting your site indexed by Google since it introduced Mobile-First indexing.
Well-written site content
Well-written content is critical for succeeding on Google. If you have minimal content that doesn’t at least meet your competition’s levels, then you may have significant issues.
Make the site user-friendly
Google will rank your site higher in search results if it’s easy for visitors to find what they’re looking for and navigate around the website without feeling frustrated. Google doesn’t want visitors on a page that loads forever or very confusing navigation or has too many distractions.
Make sure your site doesn’t have any redirect loops
A redirect loop occurs when a URL is redirected to another URL, which in turn redirects back to the URL that was originally requested, leading to an infinite cycle of redirects. If you redirect from one page to another, the content on the original page will not get indexed. Only the target URL will be crawled and indexed by the search engine.
Your ongoing SEO efforts can only work if the page is indexed (found) by Google. Unless your site (or store) is many years old and has very few products, there is no guarantee that all the pages you carefully SEO’ed are actually indexed (found) by Google. flareAI automates the update submissions to all the major search engines. Let flareAI help you to grow your revenue on the world’s best free sales channels.
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A great way to boost the SEO of your store is to have consistent, high-quality and optimized blog posts. This gives the search engine crawlers more content to index and shows activity on your storefront.
Blog Pilot automates the blog post creation and management process for you, posting once per week automatically. We offer a free trial as well!
I totally understand what you’re going through when I first started my store, SEO and marketing felt like a whole new language. Over time, I learned that the best results come from focusing on a few key things: making sure your site is fast and mobile-friendly, using the right keywords for your niche, optimizing each page, creating helpful content your audience loves, and building connections that bring in backlinks.
If you’d like, I can share some of the exact steps and tools I use for my own store so you can start ranking higher on Google and get more organic traffic without wasting money on things that don’t work.
You’ve got this, it’s just about having the right plan and sticking with it.
@Ge2 You can get started from three ways below I collect here:
Connect your store with Google Search Console. This can help you know more about what you can do to display web pages on Google. You can learn more about the way from this guidance.
Page Speed Test. It is recommended to use Google Page Speed Insights this tool to test your page speed, as it is a free tool designed by Google and you can know the real-time speed performance directly.
Do SEO Check regularly. There are several online SEO tools you can use to do store SEO Check, so that you can know the store current situation and what is missing or need to be further optimized. You can also use this tool from Shopify APP Store recommended by one of my friends who are optimizing store SEO recently. You can further check and see which one is suitable.