I have a content calendar and plan to post regularly on social media as well as send emails with frequent new merch drops throughout the year. How do I retarget my audiences?
Topic summary
The original poster seeks guidance on retargeting audiences while maintaining a content calendar with regular social media posts and email campaigns for new merchandise drops.
Recommended Strategy:
- Use retargeting ads to reach people who have engaged with social media content
- Implement remarketing through contact forms to collect email addresses from the retargeted audience
Expected Benefits:
- Drive short-term conversions through ad engagement
- Increase customer lifetime value via ongoing email contact
The approach combines paid social retargeting with email list building to create a comprehensive customer engagement funnel.
That’s great! I think here you’re best off with a mix of retargeting efforts and remarketing efforts. In short, you can use ads to retarget folks who have interacted with your social posts. Once you have that audience engaged and growing, you would then use remarketing strategies via contact forms to collect email addresses. This strategy can both encourage short-term conversion and then potentially increase the lifetime value of your customers through consistent contact.