how to get conversion rate via api or daily reports

Technical Q&A

Topic summary

A user seeks a way to retrieve daily store-level conversion rates via API or reports.

Key Challenge:

  • Shopify’s native API lacks session data required to calculate conversion rates directly.

Suggested Solutions:

  • Google Analytics integration: Multiple respondents recommend combining Shopify’s Orders API (for revenue/order data) with Google Analytics (for session tracking) to manually calculate conversion rates.
  • Third-party apps: Tools like Better Reports, Lifetimely, or Datma offer pre-built solutions. Datma specifically provides a Reports API that tracks sessions via Shopify’s Web Pixel and returns conversion rate data programmatically, eliminating manual calculation.

Status: The question has received multiple workarounds, but no native Shopify API solution exists. Users must either integrate external analytics platforms or adopt third-party reporting apps for automated daily conversion tracking.

Summarized with AI on October 25. AI used: claude-sonnet-4-5-20250929.
1

I want to get daily conversion value at store level but couldn’t find a way to get it via api. Is there any ways to get everyday’s values

1 Like
2

The Shopify API does not have any information about sessions that you would need to calculate conversion rates. Best bet is to get this data from Google Analytics.

3

Shopify doesn’t offer a direct API for daily conversion values at the store level, but you can use the Orders API to fetch all orders for each day and calculate the total revenue. If you also want conversion rate, you’ll need to combine this with session data from Google Analytics.

Alternatively, third-party apps like Better Reports or Lifetimely can provide daily breakdowns more easily if you prefer a plug and play solution

4

Hi Kaantopcu!

If you want a plug-and-play way to pull daily conversion rate via API, Datma can do this. Datma tracks sessions and conversions via Shopify’s Web Pixel and surfaces them in reports; you can then fetch any saved report programmatically using the Datma Reports API. The API returns the exact columns you save in the app (e.g., Date, Sessions, Orders, Conversion rate). You can freely look around in the demo app to see what is available (no login/sign up required), everything you see in the reports is available also in the API: https://demo.datma.io/shopify/reporting/metrics/

Best,
Peter - Datma