Hi
I hope you are doing well.
You can use schema markup to code specific website elements so that search engines will better understand them.
By including local schema markup on your website, you can explicitly inform search engines what your company name, logo, address, phone number, operating hours, and more are.
There are different formats of schema markup: RDFa, Microdata, and JSON-LD, sometimes known as ld+json.
JSON-LD is the Google recommended format for the schema. JSON-LD is a Javascript notation embedded in a tag in the page head. Its easier to understand because it expresses data without user-visible text in-between.
You can also check whether your schema code is fine or not with the help of https://validator.schema.org/
You have to paste the code into a code snippet and, after that, run the test.
If the code is fine it looks like this
Once the code is verified you can add it to the Shopify store
To add Schema in the Shopify store you can do this in two ways
First method:- The first option would be to manually add the schema tag. To do this you would first need to login to the backend of your Shopify store and go to online store>Themes>Action>Edit Code.
After that go to the theme. liquid and add it to the end of the head tag as you can see in the given below screenshot
After that save the file and the schema is added to your website.
And if you want to check whether your schema is set up properly or not you simply have to visit https://validator.schema.org/ and add your website URL and run a test
When the schema is properly set up it shows like this
Another method is to install a plugin to help implement Schema on your Shopify site
The second (and easier) option is to install a plugin, there are many apps that can add schema tags to your site. However, we recommend using Smart SEO or Schema Plus for SEO. Smart SEO will automatically provide Search engines, including Google with detailed structured data in JSON-LD format. For example, it generates structured data for every product on your collection pages.
I hope this will help you to solve your query
Thank you.