Hello everybody! Recently we started advertising on tik tok and we had to create a pixel such as facebook pixel. Because the official tik tok app is not available for our country [ Bulgaria ] we had to install it manually.
So I set up the base code in the section. This was the easy part.
Then we have 2 options to use the TikTok Event Builder Tool:
Which is not an option because our order conformation is not on our website link for some reason for example it’s not https:/sitename.com/order-successfull - it is a shopify link and because of that we cannot track purchases.
Our second option is to instal every event manually. So tik tok says :
Add events and parameters to your website.
Copy and paste this code to every page you want to measure actions people take.
And the code :
// add this before event code to all pages where PII data postback is expected and appropriate
ttq.identify({
“email”: “<hashed_email_address>”, // string. The email of the customer if available. It must be hashed with SHA-256 on the client side.
“phone_number”: “<hashed_phone_number>”, // string. The phone number of the customer if available. It must be hashed with SHA-256 on the client side.
“external_id”: “<hashed_external_id>” // string. Any unique identifier, such as loyalty membership IDs, user IDs, and external cookie IDs.It must be hashed with SHA-256 on the client side.
});
ttq.track(‘ViewContent’, {
“contents”: [
{
“content_id”: “<content_identifier>”, // string. ID of the product. Example: “1077218”.
“content_type”: “<content_type>”, // string. Either product or product_group.
“content_name”: “<content_name>” // string. The name of the page or product. Example: “shirt”.
}
],
“value”: “<content_value>”, // number. Value of the order or items sold. Example: 100.
“currency”: “<content_currency>” // string. The 4217 currency code. Example: “USD”.
});
ttq.track(‘AddToWishlist’, {
“contents”: [
{
“content_id”: “<content_identifier>”, // string. ID of the product. Example: “1077218”.
“content_type”: “<content_type>”, // string. Either product or product_group.
“content_name”: “<content_name>” // string. The name of the page or product. Example: “shirt”.
}
],
“value”: “<content_value>”, // number. Value of the order or items sold. Example: 100.
“currency”: “<content_currency>” // string. The 4217 currency code. Example: “USD”.
});
ttq.track(‘Search’, {
“contents”: [
{
“content_id”: “<content_identifier>”, // string. ID of the product. Example: “1077218”.
“content_type”: “<content_type>”, // string. Either product or product_group.
“content_name”: “<content_name>” // string. The name of the page or product. Example: “shirt”.
}
],
“value”: “<content_value>”, // number. Value of the order or items sold. Example: 100.
“currency”: “<content_currency>”, // string. The 4217 currency code. Example: “USD”.
“search_string”: “<search_keywords>” // string. The word or phrase used to search. Example: “SAVE10COUPON”.
});
ttq.track(‘AddPaymentInfo’, {
“contents”: [
{
“content_id”: “<content_identifier>”, // string. ID of the product. Example: “1077218”.
“content_type”: “<content_type>”, // string. Either product or product_group.
“content_name”: “<content_name>” // string. The name of the page or product. Example: “shirt”.
}
],
“value”: “<content_value>”, // number. Value of the order or items sold. Example: 100.
“currency”: “<content_currency>” // string. The 4217 currency code. Example: “USD”.
});
ttq.track(‘AddToCart’, {
“contents”: [
{
“content_id”: “<content_identifier>”, // string. ID of the product. Example: “1077218”.
“content_type”: “<content_type>”, // string. Either product or product_group.
“content_name”: “<content_name>” // string. The name of the page or product. Example: “shirt”.
}
],
“value”: “<content_value>”, // number. Value of the order or items sold. Example: 100.
“currency”: “<content_currency>” // string. The 4217 currency code. Example: “USD”.
});
ttq.track(‘InitiateCheckout’, {
“contents”: [
{
“content_id”: “<content_identifier>”, // string. ID of the product. Example: “1077218”.
“content_type”: “<content_type>”, // string. Either product or product_group.
“content_name”: “<content_name>” // string. The name of the page or product. Example: “shirt”.
}
],
“value”: “<content_value>”, // number. Value of the order or items sold. Example: 100.
“currency”: “<content_currency>” // string. The 4217 currency code. Example: “USD”.
});
ttq.track(‘PlaceAnOrder’, {
“contents”: [
{
“content_id”: “<content_identifier>”, // string. ID of the product. Example: “1077218”.
“content_type”: “<content_type>”, // string. Either product or product_group.
“content_name”: “<content_name>” // string. The name of the page or product. Example: “shirt”.
}
],
“value”: “<content_value>”, // number. Value of the order or items sold. Example: 100.
“currency”: “<content_currency>” // string. The 4217 currency code. Example: “USD”.
});
ttq.track(‘CompleteRegistration’, {
“contents”: [
{
“content_id”: “<content_identifier>”, // string. ID of the product. Example: “1077218”.
“content_type”: “<content_type>”, // string. Either product or product_group.
“content_name”: “<content_name>” // string. The name of the page or product. Example: “shirt”.
}
],
“value”: “<content_value>”, // number. Value of the order or items sold. Example: 100.
“currency”: “<content_currency>” // string. The 4217 currency code. Example: “USD”.
});
ttq.track(‘Purchase’, {
“contents”: [
{
“content_id”: “<content_identifier>”, // string. ID of the product. Example: “1077218”.
“content_type”: “<content_type>”, // string. Either product or product_group.
“content_name”: “<content_name>” // string. The name of the page or product. Example: “shirt”.
}
],
“value”: “<content_value>”, // number. Value of the order or items sold. Example: 100.
“currency”: “<content_currency>” // string. The 4217 currency code. Example: “USD”.
});
My question is , do you have any idea where to find the code of the product page/add to cart page/checkout page and order confirmation page so i can put the code, and do i have to do anything else.
Thank you very much!
