I run online sales events for my dropshipping store, but I struggle to keep people engaged and excited during them. What are some practical ways I can boost participation and get my customers more involved?
Topic summary
A dropshipping store owner seeks strategies to increase customer engagement during online sales events.
Key Challenges Identified:
- Dropshipping faces declining effectiveness due to difficulty adding value as a middleman
- Current events lack sufficient excitement and participation
Suggested Strategies:
- Offer steep discounts on high-value products to attract attention
- Run contests or giveaways (example: company hiding graphics cards in backpacks to generate hype)
- Build a charismatic personal brand to foster parasocial relationships with customers
- Optimize website SEO and apply AIDA marketing principles
Status: Discussion remains open with one participant requesting clarification on SEO scoreboard and AIDA concepts. A detailed video response is available with timestamp reference (00:19:07).
Firstly Do you know your website SEO score board And AIDA.
Hi @FeatureDe
The first thing to acknowledge is that dropshipping is on the decline because it’s hard to add value as a middleman. To boost engagement, you need to create value for your customers. You can try steep discounts on expensive products or run a contest or giveaway. For example, a company selling backpacks gave away a graphics card in some of them, creating a lot of excitement and hype. You can also build a personal, charismatic brand to create a parasocial relationship with your audience, which makes them more likely to engage with you.
For our full answer, see the stream recording. We start answering your question around 00:19:07.
How do you mean? SEO score board and AIDA?