How to Optimize Product Pages for Better SEO on Shopify?

Retired Boards Appdev Extensions
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1

I’m currently running an online store on Shopify and I’m looking to improve the search engine optimization (SEO) of my product pages. I want to ensure that my products rank higher in search engine results and attract more organic traffic.

Can anyone share best practices for optimizing product pages on Shopify? Specifically, I’m interested in tips related to:

  • Keyword Research: How to choose the right keywords and where to place them on the product page.
  • Title Tags & Meta Descriptions: How to write effective title tags and meta descriptions that boost SEO.
  • Product Descriptions: What should I include in my product descriptions to make them more SEO-friendly?
  • Image Optimization: How to properly optimize images (alt text, file names, etc.) for better SEO.
  • Internal Linking: How to use internal links on product pages to improve SEO.
  • Schema Markup: How to implement schema markup on Shopify product pages to enhance search engine visibility.
  • User Experience: How does the overall user experience on the product page impact SEO?

If you have any specific examples or tools that you use for optimizing product pages on Shopify, that would be incredibly helpful.

2

I’ll just say a few words about the UX part - if you do a good job there (and Shopify already helps a good deal with that), you’ll get your users spend more time on you site, browse around your products, stay longer. And this is a positive signal for Google.

If users come from a search and then bounce back from the site, that means they haven’t found what they have been looking for and Google will demote you.

3

Try to install the “SA SEO JSON‑LD Schema markup” app to your store. This app allows you to add many schema markup options to your store and the support is very good.