Increasing seo

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1

Can someone help me with details on how to optimize my fashion store’s SEO on Shopify as sales have not been coming through?

2 Likes
2

Start by optimizing your On-Page SEO. There are plenty of resources online on YouTube, etc. After you finish with On-Page SEO, you can continue with Off-Page SEO, which is the most difficult because it requires dedication and effort. Also, SEO is not something that has a finish line; you can always improve it, and it takes time to see significant results.

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Hi @IK_2 ,

I understand your concern about sales not coming through in your fashion store. Optimizing your SEO can significantly help in driving traffic, which is essential for increasing sales. Here’s a brief overview of how SEO works on Shopify and the steps you can take to improve it:

How SEO Helps Drive Traffic

SEO enhances your website’s visibility on search engines like Google. By optimizing your store, you can rank higher in search results, making it easier for potential customers to find your products. Increased visibility leads to more organic traffic, which can ultimately convert into sales.

SEO Optimization on Shopify

You can effectively optimize your Shopify store for SEO by focusing on the following aspects within the Shopify CMS:

Keyword Research:
Identify relevant keywords that potential customers might use to find your products. Use tools like Google Keyword Planner or Ubersuggest to discover popular search terms related to fashion.

Optimize Product Pages:
Ensure each product page has unique, keyword-rich titles and descriptions. Use the main keyword in the product title, and write a compelling product description that incorporates additional relevant keywords.

Image Optimization:
Use high-quality images and optimize them by adding descriptive alt tags. This not only helps with SEO but also improves accessibility for visually impaired users.

Improve Site Structure:
Organize your products into relevant collections and categories. Use clear, keyword-rich URLs for your collections and product pages (e.g., yourstore.com/collections/summer-dresses).

Meta Tags:
Customize the meta titles and descriptions for each page. Ensure they include relevant keywords and are enticing enough to encourage clicks.

Blogging:
Create a blog section where you can post articles related to fashion trends, style guides, and product reviews. This helps attract more visitors and establish your store as an authority in the fashion niche.

User Experience:
Optimize your website for a smooth user experience. Ensure it loads quickly, is mobile-friendly, and has intuitive navigation. A good user experience can lower bounce rates and improve conversions.

Direct Relation Between Traffic and Sales

It’s important to note that sales are directly proportional to traffic. The more targeted visitors you have, the higher the likelihood of converting them into customers. SEO improves not only the quantity of traffic but also the quality by attracting users who are genuinely interested in your products.

By implementing these SEO strategies, you can enhance your store’s visibility, improve user experience, and ultimately drive more sales.

If you’re looking to enhance your SEO further or have any questions, feel free to reach out, and I’d be happy to assist you.

Best regards,

4

Hi @IK_2 ,

Thanks for reaching out to the community. I’m Tracy from BON: Loyalty Rewards Referrals.

Optimizing SEO for your stores might involves several key steps to help improve visibility in search engine results and attract more organic traffic which can convert to sales. Here are some actionable strategies:

1. Keyword Research
Identify Relevant Keywords: Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find keywords relevant to your fashion products. Please focus on long-tail keywords that are specific and less competitive, e.g., “sustainable women’s fashion” instead of just “women’s fashion.”

2. On-Page SEO

  • Meta Title: Ensure each page has a unique, descriptive title tag with relevant keywords.
  • Meta Descriptions: Write compelling meta descriptions for each page to improve click-through rates.
  • Product Descriptions: Use unique, detailed product descriptions that include target keywords.
  • Headings (H1, H2, etc.): Use headings to structure content and include keywords naturally.

3. Content Optimization

  • Blogging: Create blogs with valuable content related to your products, don’t forget to use the relevant keywords.
  • Image Optimization: Use descriptive file names and alt text for all images on your website. Compress images to improve page load speed.

4. Technical SEO

  • Site Speed: Let’s optimize your site speed by compressing images, using a fast theme, and minimizing the use of Shopify-heavy apps as some heavy apps may consume more server resources, affecting your site’s overall performance.
  • Mobile-Friendliness: Ensure your site is responsive and mobile-friendly with different sizes.
  • URL Structure: Use clean, descriptive URLs that reflect exactly the content of the page.

5. Link Building

  • Internal Links: Use internal links to connect related products and blog posts on your website.
  • Backlinks: Build backlinks from reputable blogs, influencers, and industry sites to strengthen your website.

6. User Experience

  • Navigation: Ensure easy navigation with a clear menu structure and search functionality, don’t forget to use sticky menu bar.
  • Customer Reviews: Encourage customers to leave reviews, as they add fresh content and keywords to your site.

8. Recommended Shopify-Specific SEO Apps
You can consider using Shopify SEO apps like SearchPie, Plug in SEO, or Smart SEO to help manage and automate SEO tasks.

By focusing on these areas, I hope you can improve your store’s SEO, increase visibility, and potentially boost sales.

If you find this helpful, please let me know by giving me a ‘LIKE’ or mark it as a ‘SOLUTION’. :blush:

Good luck!

Tracy

5

Hi! You can improve the SEO of your fashion store through the following tips:

  1. First, start by optimizing your product titles and descriptions. Use relevant keywords that customers might be using to find fashion products.

Example:

“vintage denim jacket” or “floral summer dress.”

For finding keywords, you can use tools like AHREFS, Semrush, etc.

  1. You should also use high-quality product images, as search engines such favor websites with high-quality, relevant images. Also, don’t forget to add alt text to the product images.

  2. Work on your website speed. Search engines favor websites that have fast loading times. For optimizing your website loading speed, focus on compressing images. Also, go with Shopify’s fast loading and recommended themes.

  3. You can also start working on your fashion website’s blog where you share blog posts related to fashion tips, trends, and style. This will help you increase your traffic and rank for more keywords.

  4. Also, work on your website’s backlink profile. Reach out to other reputable fashion websites, bloggers, for backlinks and collaboration opportunities. That will help you improve your site’s authority.

Hope these tips help you!

6

Hi @IK_2 ,

Here are some tips and strategies that might help you improve your situation based on the information from Yoast articles on Shopify optimization and sales improvement:

  1. Technical Performance: Ensure your store is technically sound. This includes fast loading times and mobile usability. Shoppers expect a site to load in seconds, and a poor mobile experience can drive them away.

  2. User Experience: Test the entire shopping process yourself. Make sure everything works smoothly from adding products to completing transactions. Any difficulty in this process can deter potential customers.

  3. Product Browsing: Make it easy for users to browse your products. Ensure your category pages are accessible from the site menu and consider adding a search function. Display related products on each product page to encourage upselling.

  4. Trust Signals: Build trust with your customers by adding a good contact page, security seals, and customer reviews. Trust is crucial, especially for larger purchases.

  5. Checkout Optimization: Optimize your checkout page to minimize cart abandonment. Allow guest checkouts, keep the process short, and consider removing or clearly promoting discount code fields.

  6. Email Reminders: Use email reminders to recover abandoned checkouts. Shopify has features that allow you to send emails to customers who left items in their carts.

  7. Conversion Rate Optimization (CRO): Focus on improving the customer experience by removing any obstacles that might prevent a visitor from becoming a customer. Test different setups of your shopping cart and product pages to see which performs better.

  8. Internationalization: If applicable, consider expanding your market internationally using Shopify Markets, which simplifies international selling.

  9. Google Search Console: Add your Shopify store to Google Search Console to gain insights into your store’s performance in search and identify any technical issues.

It might also be helpful to get feedback from actual users or potential customers to understand their experience on your site. Sometimes, small tweaks based on user feedback can make a significant difference.

I hope these tips help you improve your store’s performance.

Yoast SEO is now available in Shopify, that can help optimize your products. You can try the 14-day trial period and test it on your store.

If you need more detailed guidance, you can refer to the full articles on Yoast’s website:

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Hello!

There are a lot you can do for SEO. Start with keywords, you can use different apps to find relative keywords both on app store and in Google. Don’t forget to include these keywords in metadata and have metadata fell in on all pages. Then, optimize page speed (better to keep your page load less than 3 seconds - Google PageSpeed Insight will help you track it), fix all broken links, images and other issues.

And my advice - SEO takes time, if you need grow traffic and sales quickly, try paid ads and promotion on social media.

8

So much answers from chat gpt… just blah blah blah..

SEO on Shopify can be very specific, you need to find some SEO expert focused on Shopify and that specialist will just give an exact direction what to do.

Step by step. You can run Shopify SEO Audit by trusted Shopify SEO Agecny - https://clutch.co/profile/cromedia#highlights

9

Just the other day, I started a blog related to my products, and I was amazed at how much traffic it brought in. It’s like a little treasure hunt for customers looking for something specific!

Also, I totally agree about image optimization—using descriptive alt text helped boost my search rankings, and I noticed a drop in my site’s load time after compressing images. If anyone’s interested, I found some useful resources at elitesolutionsdigital.com that have been a game-changer for my SEO strategy. I recently teamed up with a media partner, which has really helped me increase my return on investment.