When you first launched Stoked Oats, how did you allocate your marketing budget across different channels, and what factors influenced those decisions?
Going back into the archives for this one, but we did a few summers of farmers markets (served as both an expo and sales opportunity) which were really good and funded the first 2-years of the business, so there was a nominal spend there. We invested in a tent, roll-up banner, some table top signage etc. that we also used to bring to sporting events, which were a major focus in the early years. We typically sponsored with product and not cash, and would set up a sampling and sales table on-site at each event. Spend ranged anywhere from 2 - 10% total gross revenue (outside of our trade spend/instore marketing program).